Business Development Manager

Location: Southern California (Orange County/San Diego County)

Scope of Position

A fast-growing global beverage company is seeking a talented and driven New Business Development Manager to expand its footprint in the On-Premise channel across the Southern California area. This role is focused on acquiring new accounts in key segments, including restaurants, hotels, cafés, universities, hospitals, and business and industry (B&I).



We’re looking for someone with strong sales instincts, a proven track record of building new business in the food & beverage space, and an in-depth understanding of the Southern California market.

Responsibilities

New Account Acquisition

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• Build and manage a robust pipeline of prospective clients.
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• Identify, qualify, and close new business across multiple verticals.
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• Conduct engaging product presentations and needs assessments with decision-makers.
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• Partner with distributor sales teams to drive customer acquisition.
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• Oversee proposal development and coordinate the onboarding process.
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• Monitor account activation and ensure consistent follow-up to support early success.
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Sales Operations & Reporting

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• Manage all CRM activity, equipment orders, and internal documentation accurately and on time.
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• Coordinate logistics with internal teams and distributor partners for a smooth customer launch.
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• Report on pipeline activity, wins/losses, and new account performance monthly.
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• Track and reconcile travel, entertainment, and marketing budgets in line with company guidelines.
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Strategic Sales Collaboration

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• Align regularly with the Regional Sales Manager and broader sales team to execute regional strategies.
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• Use market trends and customer-level financials to inform proposal development.
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• Serve as a passionate brand ambassador, clearly articulating the company’s mission and value proposition.
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Qualifications

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• Bachelor’s degree in a related field.
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• 5+ years of experience in food or beverage sales, with a strong focus on the On-Premise channel.
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• Proven success in new territory development and account acquisition.
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• Comfortable analyzing P&L statements and developing sales forecasts.
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• Strong communication, presentation, and organizational skills.
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• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook).
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• Deep knowledge of the Orange and San Diego Counties foodservice or hospitality market.
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Preferred Traits

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• Quick learner with a results-driven mindset.
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• Self-starter with excellent planning and time management skills.
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• Relationship builder who thrives in fast-paced environments.
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