Marketing Executive

Marketing & Brand Executive

Location: Dundee (On-site)Salary: £30,000 - £36,000 DOEReports To: CEO

About the Role

Sweetzone is looking for a creative and hands-on Marketing & Brand Executive to help grow our brand across the UK and international markets. This role will focus on social media, content creation, digital marketing, product launches and supporting brand development initiatives.

Working closely with the CEO, you'll have the opportunity to take ownership of marketing activity and play a key role in increasing brand awareness and customer engagement.

Key Responsibilities

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• Manage and create content for Instagram, TikTok, Facebook and LinkedIn.
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• Plan and execute marketing campaigns across digital and traditional channels.
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• Write email marketing campaigns, website content and SEO-focused blogs.
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• Analyse marketing performance and report on campaign effectiveness.
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• Manage website content and support continuous improvements.
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• Liaise with external design and marketing agencies.
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• Support new product development, including packaging and launch materials.
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• Create retailer presentations, brochures, planograms and display concepts.
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• Support brand growth initiatives across UK and international markets.
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• Track and deliver against agreed marketing KPIs.
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About You

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• Experience in a marketing, brand or digital marketing role.
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• Strong social media and content creation skills.
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• Experience with photography, videography and visual content.
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• Excellent copywriting and communication skills.
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• Strong understanding of branding and storytelling.
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• Organised, proactive and able to manage multiple projects.
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Desirable

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• Experience using HubSpot.
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• FMCG, confectionery or consumer brand experience.
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• Packaging design experience.
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• Experience using AI tools such as ChatGPT, Claude, Midjourney or Sora.
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What Success Looks Like

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• Growing social media engagement and followers.
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• Increasing website traffic and brand awareness.
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• Delivering high-quality content consistently.
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• Supporting successful product launches and retailer campaigns.
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• Ensuring all marketing assets are delivered on time and to a high standard.
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If you're a creative marketer with a passion for content, branding and social media, we'd love to hear from you.