Head of Digital

We have partnered with one of the UK's fastest growing oral care brands, as the business scales, they're looking for an ambitious Head of Digital to take ownership of digital and marketing end to end.You'll sit above the existing marketing team and external agency partners, reporting directly to the CEO. This is a senior leadership seat - not a function to run within someone else's plan, but the plan itself.What You'll Be DoingStrategy & LeadershipBuild and execute the overall marketing and digital strategySet quarterly and annual marketing plans against company growth targetsLead and manage the marketing team, with clear objectives and accountabilityManage agency and freelancer relationshipsIdentify new channels, partnerships and acquisition opportunitiesPerformance MarketingOversee paid advertising across Meta, TikTok, Google and emerging platformsWork with agencies to improve ROAS, CAC and profitabilityMonitor KPIs and drive data-led improvementsManage budgets and forecast channel performanceInfluencer & AffiliateLead influencer and affiliate strategyScale creator partnerships and ambassador programmesOwn campaign planning, negotiations and performance analysisAlign influencer activity with product launches and wider business goalsSocial & ContentOversee social activity across TikTok, Instagram, Facebook, Pinterest and emerging platformsGuide content strategy to drive engagement, reach and salesWork with the social team on creative campaigns and viral contentKeep brand consistent across every channelCRM & RetentionOwn email and SMS marketing strategyDrive retention, repeat purchase rate and customer lifetime valueWork with the team managing Klaviyo on automations, campaigns and segmentationBuild out loyalty, referral and retention initiativesProduct Launches & ReportingLead go-to-market strategy for new product launchesCoordinate integrated campaigns across brand and sales objectivesOwn marketing reporting, dashboards and KPI trackingPresent insights and recommendations to the leadership teamWhat We're Looking ForMust-Have:5+ years in a marketing leadership roleExperience managing multi-channel e-commerce marketingStrong grip on performance marketingExperience managing marketing teams and agenciesCommercially driven with a strong analytical mindsetProven track record scaling consumer brandsStrong organisational and project management skillsYou'll Stand Out If You:Have DTC e-commerce experienceHave worked in beauty, wellness, oral care or consumer productsHave managed influencer and affiliate programmesKnow your way around Klaviyo, Shopify and attribution platformsWhat You'll Get£60,000 - £65,000 salaryOffice based in AltrinchamDirect line to the CEO and real influence over brand directionOwnership of a category-leading brand's entire marketing functionAs an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.TPBN1_UKTJ