Interim Director, Digital Marketing (SEO-focused)

The Interim Director, Digital Marketing (SEO-focused) will lead strategic initiatives to enhance search engine performance and AI-driven content discoverability. This role focuses on driving measurable improvements in visibility and engagement within the financial services industry. Client Details Our client is a leading global investment management and financial technology organization headquartered in New York City, serving institutional and individual investors worldwide. They are seeking an Interim Director, Digital Marketing (SEO-focused) to lead strategic search initiatives, enhance digital visibility, and help drive marketing performance during a critical 6-month engagement. The role offers the opportunity to work within a highly recognized financial services environment that is investing in data-driven and AI-enabled marketing strategies. Description Develop and implement strategies to optimize search engine performance and AI discoverability. Analyze data to identify trends and opportunities for improving content visibility. Collaborate with marketing and agency teams to align AI discoverability goals with broader objectives. Monitor and report on the effectiveness of implemented strategies. Ensure compliance with industry standards and best practices for search and AI technologies. Work with cross-functional teams to integrate AI solutions into marketing workflows. Provide thought leadership on search and AI trends within the financial services industry. Manage temporary staff or consultants as needed to support project goals. MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Profile A successful Interim Director, Digital Marketing (SEO-focused) should have: Experience with search engine optimization and AI-driven content strategies. Strong analytical skills and the ability to interpret complex data. Effective communication and collaboration skills to work with diverse teams. Knowledge of industry standards and best practices in financial services marketing. Ability to manage multiple projects and meet deadlines in a busy environment. Job Offer Hourly pay between $90 and $100, based on experience. Access to Michael Page Temp Benefits. Interested? Apply today. MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Requirements Strong SEO expertise. Understanding of AI/LLM visibility and search trends Excellent project management and organizational skills Ability to communicate technical concepts simply Self-sufficient and independent worker Strong stakeholder management across senior leadership and global teams Agency or digital marketing background preferred Experience with SEO/search tools (Conductor, Profound, PEEC, SEMrush) ideal Financial services experience would be a bonus