TV & Digital Media Analyst

TV & Digital Media Analyst, London – Up to £38k

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Are you a data-driven Media Analyst with experience across digital analytics, performance marketing or media analysis?

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Do you enjoy turning complex campaign data into clear insights that improve performance and shape client strategy?

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This independent, international agency is looking for a TV & Digital Media Analyst to join its London team. Working across global campaigns for charities and NGOs, you’ll analyse performance across digital and traditional TV channels, helping clients acquire and retain supporters for some genuinely important causes.

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You’ll work closely with the agency’s digital and media teams, using Meta Ads Manager, GA4 and Excel to evaluate performance, identify opportunities and optimise campaigns. You’ll also have the opportunity to develop your Power BI skills, with full training provided.

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This role would suit someone with at least two years’ experience in digital analytics, performance marketing or media analysis who is confident working with data but can also communicate insights clearly to clients and colleagues.

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The experience we need:

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- At least two years’ experience in digital analytics, performance marketing or media analysis

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- Hands-on experience using Meta Ads Manager and GA4

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- Strong Excel skills and confidence working with complex datasets

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- The ability to spot patterns, data issues and opportunities to improve campaign performance

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- Experience producing reports and translating analysis into practical recommendations

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- Strong written, verbal and presentation skills

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- Confidence communicating with clients and answering campaign-related questions

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- Excellent organisation and the ability to manage several projects simultaneously

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- An enthusiastic, collaborative and calm approach

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Experience within a media or performance marketing agency would be particularly useful. Power BI, Looker Studio or Tableau experience would be advantageous, although training will be provided. Experience within fundraising, charities or NGOs—or fluency in German—would also be a bonus.

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The role:

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- Analyse TV and digital campaign performance across multiple international markets

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- Centralise and benchmark global digital campaign results

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- Use Meta Ads Manager, GA4 and Excel to evaluate and optimise campaigns

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- Monitor performance and emerging trends across channels including Meta and Performance Max

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- Build reports and presentation decks that turn data into clear client recommendations

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- Support forecasting, media planning and campaign performance reviews

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- Develop your knowledge of attribution methodologies and explain them clearly to clients

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- Manage day-to-day client queries, campaign briefings and data presentations

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- Build relationships with media agency partners across international markets

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- Identify new tools, technologies and AI developments that could improve efficiency and performance

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The agency offers a friendly, supportive environment, hybrid working and the opportunity to contribute to campaigns that raise millions for important causes around the world.

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Salary: £33,000–£38,000, depending on experience

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Location: London – hybrid working

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Hours: Monday to Friday, 9am–6pm

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If this sounds like you, please get in touch quoting AP1202.