Digital Marketing Executive

A well-established and growing company in the industrial services sector is seeking a Digital Marketing Executive to join its marketing team. This role offers a fantastic opportunity for a creative and commercially focused marketer to take ownership of campaigns and contribute significantly to the organisation's growth.

Day-to-day of the role:

\n
• Plan, manage, and execute end-to-end digital marketing campaigns.
\n
• Create engaging content across various channels including social media, email marketing, websites, and digital advertising.
\n
• Manage and expand the company’s social media presence.
\n
• Develop both organic and paid campaigns to enhance lead generation and customer engagement.
\n
• Support SEO initiatives and assist with PPC campaign management and optimisation.
\n
• Maintain and develop website content and landing pages.
\n
• Design marketing materials using Adobe Creative Suite and Canva.
\n
• Monitor campaign performance using analytics tools, providing regular reporting and insights.
\n
• Collaborate with sales teams to align marketing activities with commercial objectives.
\n
• Support product launches, exhibitions, company events, and new site openings.
\n
• Create and manage photography and video content, ensuring brand consistency across all marketing communications and customer touchpoints.
\n

Required Skills & Qualifications:

\n
• Minimum of 2 years' experience in a Digital Marketing Executive role or similar.
\n
• Strong understanding of digital marketing channels including SEO, PPC, email marketing, social media, content marketing, and website management.
\n
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and strong Canva skills.
\n
• Excellent copywriting and content creation abilities.
\n
• Strong organisational and project management skills, with the ability to manage multiple priorities independently.
\n
• Commercially minded with a results-focused approach.
\n

Desirable Experience:

\n
• Background in B2B, industrial, engineering, manufacturing, or technical environments.
\n
• Experience with marketing automation or CRM platforms such as HubSpot, Mailchimp, or Salesforce.
\n
• Skills in photography, videography, and basic video editing.
\n
• Understanding of Conversion Rate Optimisation (CRO) and experience managing Google Ads and/or LinkedIn advertising campaigns.
\n

Benefits:

\n
• 20 days annual leave plus bank holidays, with the option to purchase up to 5 additional days.
\n
• Company pension scheme.
\n
• Wellbeing support and employee rewards platform.
\n
• Paid volunteering day.
\n
• Employee referral and Cycle to Work schemes.
\n
• Full training and ongoing professional development.
\n