Head of SME

Role Purpose:Lead and develop SME trading operations, driving strategic growth, operational excellence, and client satisfaction. Responsible for shaping broking and distribution strategies, managing key relationships, and ensuring delivery of high-quality insurance solutions across the SME portfolio.

Key Responsibilities

Trading Strategy & Execution

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• Develop and implement strategies to grow revenue, improve conversion, and enhance retention.
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• Set and monitor performance targets across new business, renewals, and cross-sell activities.
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Performance Management

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• Analyse trading data to identify trends and opportunities.
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• Lead regular trading reviews with internal and external stakeholders.
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Market Engagement

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• Build strong relationships with insurer partners to secure competitive terms and schemes.
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• Negotiate capacity, pricing, and service levels to meet trading objectives.
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Team Leadership

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• Lead, mentor, and develop sales and support teams.
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• Promote a high-performance and collaborative culture.
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Digital & eTrade Optimisation

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• Enhance online quote journeys and eTrade performance in collaboration with digital and product teams.
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• Ensure trading platforms operate efficiently and accurately.
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Compliance & Governance

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• Ensure all trading activity complies with FCA and internal risk frameworks.
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Financial Performance

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• Manage budgets, forecasts, and performance metrics to achieve financial targets.
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Stakeholder Collaboration

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• Partner with internal teams to deliver integrated solutions and improve client outcomes.
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Experience & Qualifications

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• Proven leadership in commercial SME broking.
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• Strong commercial acumen and strategic mindset.
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• Excellent communication and interpersonal skills.
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• In-depth understanding of insurance products, markets, and regulation.
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• Demonstrated success in driving growth and managing change.
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Core Competencies

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• Leadership: Inspires and motivates teams.
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• Client Focus: Puts clients at the heart of decisions.
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• Integrity: Acts with professionalism and honesty.
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• Innovation: Continuously seeks improvement.
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• Collaboration: Works effectively across teams.
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• Resilience: Performs under pressure.
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Success Measures

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• Achievement of revenue and profit targets.
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• Strong client retention and satisfaction.
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• High team engagement and operational efficiency.
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• Delivery of strategic initiatives aligned with growth and compliance.
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