Area Sales Manager

Area Sales Manager – Boilers & Domestic Appliances

Territory: London & Home Counties

Salary: £45,000 - £55,000 + 15% Bonus + Hybrid Car + Benefits

Are you a driven sales professional with experience in the heating, plumbing, or building products sector? We're looking for an experienced Area Sales Manager to drive sales growth across a portfolio of leading boilers and domestic appliances.

In this field-based role, you will be responsible for developing and managing relationships with both merchant partners and installers, ensuring stock availability, and market share growth across your territory.

Key Responsibilities

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• Manage and develop relationships with independent and national merchants.
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• Increase sales and market share of boilers and domestic appliances within your territory.
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• Build strong partnerships with plumbing and heating installers, contractors, and engineers.
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• Deliver product training, promotional activities, and sales presentations.
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• Identify new business opportunities and convert prospects into active customers.
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• Work closely with merchant branches to maximise stock levels and customer engagement.
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• Monitor competitor activity and provide market intelligence.
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• Achieve and exceed sales targets and KPI objectives.
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The Ideal Candidate

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• Proven field sales experience within heating, plumbing, HVAC, appliances, or building products.
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• Experience selling through merchants and distribution channels.
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• Strong relationship-building and account management skills.
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• Commercially aware with a proactive approach to business development.
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• Excellent communication, presentation, and negotiation abilities.
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• Full UK driving licence.
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What's on Offer?

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• Competitive basic salary.
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• Uncapped bonus potential.
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• Company car or car allowance.
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• Pension scheme.
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• Ongoing training and career development.
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• Opportunity to represent a respected and growing brand.
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If you're passionate about developing customer relationships, driving sales growth, and working with a market-leading product portfolio, we'd love to hear from you.