Director of Sales | Sports Media & Programmatic Activation

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A global sports technology company is looking for an experienced commercial leader to drive new business throughout Europe.

This is a genuine player-manager opportunity, combining enterprise sales with leadership of an established commercial team.

You will lead strategic relationships while selling high-value programmatic media solutions powered by premium sports data and audience technology.

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• Win new business with sportsbooks and iGaming operators.
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• Sell programmatic media solutions, PMPs and Deal IDs.
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• Lead and develop a team of four sales professionals.
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• Build senior relationships across marketing and commercial leadership.
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• Own complex enterprise sales cycles from prospecting to close.
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• Forecast revenue and manage pipeline through Salesforce.
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• Work closely with Product, Trading, Marketing and Customer Success.
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• Proven success selling programmatic media.
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• Experience selling directly into sportsbooks or iGaming operators.
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• Strong knowledge of PMPs, Deal IDs, managed service programmatic and digital media.
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• Track record of winning complex enterprise opportunities.
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• Experience leading a commercial sales team while remaining personally revenue-generating.
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• Strong commercial, negotiation and stakeholder management skills.
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• Senior leadership position with significant commercial ownership.
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• High-growth international technology business.
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• Premium media and data offering with genuine market differentiation.
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• Opportunity to shape both strategy and team performance.
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• Competitive package $250K - 300K OTE
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• Fantastic Central London offices
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