Senior Marketing Analyst

Senior Marketing Analyst

£50,000 - £60,000

Darwen (2-3 days a week on-site)

This is an exciting opportunity to join a data-led organisation where customer insight is central to driving commercial performance and improving customer experience.

THE COMPANY

They are a growing, customer-centric organisation operating across a large network of consumer-facing locations. With a strong focus on personalisation and service quality, they use data to continuously improve engagement, retention, and lifetime value.

THE ROLE

As a Senior Marketing Analyst you will play a key role in shaping how data informs decision making across marketing, operations, and customer strategy, with a clear line of sight to business impact.

Specifically, you can expect to be involved in the following:

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• Analyse customer and transactional data across CRM systems, digital platforms, and surveys to identify behavioural trends and opportunities
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• Develop dashboards and reporting frameworks that track retention, conversion, and customer lifetime value
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• Support campaign targeting and personalisation through segmentation, cohort analysis, and predictive modelling
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• Evaluate campaign effectiveness through pre- and post-analysis, measuring uplift, ROI, and channel performance
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• Lead on customer satisfaction and advocacy analysis, using sentiment analysis and key driver techniques
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• Translate complex datasets into clear, actionable insights for non-technical stakeholders
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SKILLS AND EXPERIENCE

The successful Senior Marketing Analyst will have the following skills and experience:

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• Strong commercial experience in customer insight, CRM analytics, or marketing analytics
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• Proficiency in SQL and Python, with exposure to tools such as Power BI or Tableau
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• Experience with segmentation, lifecycle analysis, and campaign performance measurement
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• Understanding of CRM and marketing channels such as email, SMS, or direct communications
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• Ability to analyse survey data, including sentiment and driver analysis
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• Confident communicating insights to a range of stakeholders, including non-technical audience
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• Familiarity with data privacy and governance best practices
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BENEFITS

The successful Senior Marketing Analyst will receive the following benefits:

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• Salary between £50,000 - £60,000 - depending on experience
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HOW TO APPLY

Please register your interest by sending your resume to Majid Latif via the Apply link on this page.