Digital Marketing Manager - The Travel Franchise. Remote

PPC | Paid Social | SEO | Lead Generation | £474k Budget to ScaleYouve outgrown where you are.Maybe youre in agency life, juggling 15 accounts and never getting deep enough into any of them to actually move the needle. Or youre in-house but stuck inside a corporate machine where testing a new idea takes three months of approvals-and the metrics everyone celebrates dont connect to anything that actually matters.Either way, you know what good performance marketing looks like. Youve seen it. You might even have delivered it. You just havent had the budget, the autonomy, or the direct line to leadership to do it properly.That changes here.Were The Travel Franchise - the UKs leading travel franchise, voted Best Lifestyle Franchise in the world two years running. We have a £474k performance marketing budget, a clear commercial strategy, and ambitious targets. What we need is the right person to own the engine that drives it all.The Role at a Glance:Digital Marketing ManagerUK-based, Bournemouth preferred | Remote with regular in-personCompetitive Salary DOEFull Time - PermanentCompany: The Travel FranchisePedigree: UKs leading travel franchise | Best Lifestyle Franchise in the world two years runningMarketing Budget: £474k Budget to ScaleYour Background / Skills: PPC, Paid Social, SEO, Lead Generation, Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, HubSpot, Performance Marketing, AI SearchA year from nowYoull have had a great year if you move the needle on these three metrics:Cost-per-acquisition down 2530%-through ruthless optimisation, killing underperformers fast, and scaling whats working. Youve done this before. Now you do it here.Qualified franchise prospects up from 40 to 60+ per month-maintaining our 3540% close rate. More pipeline. Better pipeline. Not just more clicks.Marketing budget scaled to £600700k-with ROI maintained or improved. Youre not just spending more. Youre building the case for spending more by proving the returns.This RoleYoull own the entire digital performance engine for The Travel Franchise. That means a £384k PPC budget, £60k in paid social, and full SEO strategy. Every day youll be across Google Ads, Microsoft Advertising, Facebook, Instagram, TikTok and LinkedIn-optimising, testing, and making calls.Youll work directly with our Co-Founders, who close every franchise prospect personally. That means you get immediate, unfiltered feedback on lead quality. No layers. No Chinese whispers. Youll know exactly how the campaigns youre running are landing in real sales conversations.This isnt about following a playbook someone else wrote. Youll build the strategy. Youll spot the opportunities. Youll kill the underperformers fast and scale what works. And as the budget grows toward £1M+, youll have the opportunity to build a team around you.Your fingerprints will be on everything. Thats the point.Heres where we see you need experience to kick ass at this role:Proven PPC management at scale-4+ years in performance marketing, with at least 2 years managing budgets of £250k+ annually. You can show the numbers, not just describe the work.HubSpot expertise-ideally 5+ years' hands-on experience using HubSpot. You're confident managing CRM, campaign reporting, workflows, lead management and marketing automation within the platform.A real CPA reduction story-youve materially cut cost-per-acquisition before and you can walk us through exactly how. Thats the conversation we want to have.Platform depth-Google Ads and Meta Blueprint certified (or equivalent demonstrable expertise). Youre not dabbling in these platforms. You live in them.Funnel and sales process fluency-you understand lead generation funnels and multi-stage sales processes. You know that a click is just the beginning.Data that tells a story-you can translate performance data into insights that Co-Founders actually understand and can act on. You dont hide behind dashboards.SEO and AI search-solid SEO fundamentals, plus awareness of how AI search (ChatGPT, Claude, Perplexity) is shifting the landscape and what that means for visibility.Self-direction-you dont need daily instructions. You spot problems, form a view, and fix them. Youre comfortable in a Freedom & Responsibility culture where results matter more than hours worked.The Rewards for YouThis is a founding marketing hire. Youll have direct control over a substantial budget, a short line to the people running the business, and genuine autonomy to test, scale, and build.As we scale toward £1M+ in marketing spend, youll be the person who shaped how that money works. And youll have the opportunity to build a team around you as the function grows.Salary: Competitive, depending on experience.Performance bonus: Real upside tied to the metrics that matter.Professional development: A dedicated budget to keep your skills sharp.Holiday and travel: Generous entitlement and genuine travel opportunities-were a travel company, after all.Culture: Netflix-inspired Freedom & Responsibility. Context not control. Results not clock-watching. If that excites you rather than unsettles you, youll thrive here.Who Are We?Not Just Travel and The Travel Franchise are multi-award-winning travel companies with over 700 active Travel Consultants across the UK. We operate a unique B2B2C model-our franchisees are independent entrepreneurs who sell holidays to their own customers, supported by our systems, training, and infrastructure.Were scaling fast. Twenty franchise sign-ups a month is the target. Getting 75% of our Travel Consultants to full-time income within their first year is the mission. Your marketing is the engine that drives all of it.We hire adults, give them context not control, and measure outcomes not activities. You wont be asked to justify your working hours. Youll be asked to show the results.Ready to own a marketing budget that matters?Apply now with your CV and a brief cover note covering three things:Your biggest CPA reduction success story-with the actual numbers.The largest PPC budget youve managed and what results you delivered.Why youre ready to leave agency or corporate life for something with real autonomy.Lets see what youve built-and talk about what youll build next.Application notice... We take your privacy seriously. As you might expect you may be contacted by email, text or telephone. Your data is processed by our talent partner RR (Recruitment Revolution) on the basis of their legitimate interests in fulfilling the recruitment process. 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