Regional Sales Manager - China & Asia

Position: Regional Sales Manager – China & AsiaCompany: Inspection SystemsLocation: Stockport, Greater Manchester, UKReporting to: Head of Sales UKSalary: OTE £70k (uncapped)The OpportunityWe are a UK-based technology company providing advanced glass inspection and quality control systems, expanding into China as a priority strategic market.This UK-based role is designed for a commercial professional who understands the Chinese manufacturing landscape and can both analyse the market and win new business.You will begin by building a clear, data-driven understanding of the float glass industry in China, then transition into a full sales leadership role, driving growth across China and, over time, wider Asia.The successful candidate must live within commuting distance of our Stockport office and will be expected to work from the office four days per week when not travelling. The role involves a significant amount of travel, particularly across China and wider Asia.The MissionPhase 1 – China Market Mapping & InsightMap float glass manufacturers, plants, and production capacity across ChinaIdentify key decision-makers and buying structures within target accountsAnalyse current inspection solutions, competitors, and technology gapsBuild a practical, prioritised target account list and market strategyPhase 2 – New Business Growth (China → Asia)Develop and convert a strong pipeline within ChinaEngage customers directly at plant and management levelLead the full sales cycle: prospecting, technical discussions, negotiation closeExpand successful commercial activity into wider Asian marketsWhat You'll Be Responsible ForDriving new customer acquisition and revenue growth in ChinaEstablishing the company's presence and credibility in the local marketBuilding relationships with plant managers, engineers, and decision-makersPositioning technical value and ROI to Chinese manufacturing customersManaging long, complex sales cycles for capital equipmentProviding clear market feedback and insights to the UK headquartersUndertaking significant and frequent international travel, particularly across China and wider AsiaWhat We're Looking For5+ years of experience in technical B2B sales within ChinaStrong track record of developing new customers and closing complex dealsExperience working with industrial or manufacturing clientsDeep understanding of how business is done in China (commercial, cultural, and practical)Ability to work independently while coordinating with an international teamFluent spoken and written Mandarin Chinese and EnglishMust live within commuting distance of the Stockport officeAble to work from the Stockport office four days per week when not travellingWilling and able to undertake significant international travel across China and wider AsiaStrong AdvantageExperience in glass manufacturing or related industriesExposure to inspection systems, automation, or machine visionExisting network within Chinese industrial sectorsEngineering or technical backgroundExperience working with international companiesWhat Success Looks LikeA clearly defined and validated China market landscapeStrong relationships with key industry playersA growing pipeline of qualified opportunitiesNew customer wins and repeatable sales approachExpansion into broader Asia marketsWhat's on OfferCompetitive salary aligned with the UK marketUncapped commission structureOpportunity to represent advanced UK technology across China and wider AsiaDirect interaction with international leadershipLong-term career path to build and lead the Asia regionTPBN1_UKTJ