Maserati CRM & Digital Marketing Manager

About Maserati

Alfieri, Ettore, Ernesto, and Bindo Maserati-four brothers driven by an unrelenting passion for performance-founded a brand that has shaped over a century of automotive excellence. Today, Maserati represents a unique blend of Italian heritage, luxury, and innovation across more than 70 markets worldwide.

Role Overview

The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion.

This is a hands-on role at the core of the customer funnel. The position owns the day-to-day management of leads, campaigns, and CRM processes, working closely with Sales, and HQ to ensure consistent execution and measurable results.

The role requires a profile that is hands on in both analytical and operational capacities, capable of identifying gaps and directly driving improvements independent of a team structure as needed.

Key Responsibilities

CRM Execution & Lead Management

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• Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure
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• Ownership of the customer journey – acquisition through retention and re-activation
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• Build scalable, automated customer journeys
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• Map touchpoints across onboarding, purchase, loyalty and win-back efforts
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• Create and manage campaign calendars, write briefs and coordinate timing of deployments between both local and global teams
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• Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions
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• Ensure consistent CRM usage and discipline across the dealer network
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• Actively follow up with dealers to improve lead handling and customer engagement
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Digital & Funnel Optimization

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• Manage and optimize digital lead generation channels (website, paid media, landing pages)
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• Track and improve funnel performance (conversion rates, cost per lead, lead quality)
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• Work with HQ to ensure proper implementation and usage of digital platforms and tools
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• Coordinate localization of NA website efforts with global team ensuring needs of the region are comprehended
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• Manage local messaging and implementation for NA sites
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• Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling
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Performance Tracking & Insights

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• Track KPIs across the full funnel (lead volume, response time, conversion, retention)
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• Produce clear and actionable reporting for Marketing and Sales stakeholders
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• Translate data into practical actions and improvements, not just analysis
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Our Benefits - Designed with You in Mind

Comprehensive Health & Well-being Coverage

From your very first day, you'll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected.

Generous Paid Time Off

We believe in work-life balance. That's why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans

We help you plan for the future with:

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• An employer match on contributions to your 401k, Roth, and Catch-Up plans
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• An employer contribution, even if you don't contribute
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Income Protection & Insurance Options

Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters.

Company Vehicle Lease Program

Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

Family Building Benefit

We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Support for Your Growth and Giving Back

We believe in investing in your future and your passions:

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• Tuition reimbursement
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• Student loan refinancing programs
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• 18 paid volunteer hours each year to make a difference in your community
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And so much more!

When you join us, you're not just building a career - you're joining a company that supports you, inside and outside of work.