Experiential Events Manager | Ram Truck

The Ram Experiential Marketing Manager is responsible for developing, managing, and executing best-in-class experiential marketing programs that strengthen brand engagement and support Ram's strategic business objectives. This role leads the planning and execution of the annual Ram Experiential Marketing Program and the Ram NASCAR Experiential Marketing program, which travels to approximately 16 NASCAR race weekends each year.

Success in this role requires exceptional project management, financial acumen, and cross-functional leadership. The ideal candidate is an experienced experiential marketing professional who thrives in fast-paced environments and has a proven track record of managing complex event portfolios, supplier relationships, vehicle logistics, budgets, and performance analytics.

Primary Responsibilities:

Experiential Marketing Strategy & Program Management:

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• Develop the annual Ram Experiential Marketing Plan aligned with brand strategy and business objectives
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• Develop the annual Ram NASCAR Experiential Marketing Plan, including activation strategy and execution
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• Present experiential marketing plans to Ram Brand Leadership and secure executive approval
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• Lead the execution of national experiential marketing programs that deliver engaging, memorable consumer experiences while maintaining premium brand standards
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Event Planning & Operations

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• Manage the complete lifecycle of experiential events from planning through post-event evaluation
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• Manage and coordinate all aspects of Stellantis' presence at static displays, ride-and-drive experiences, and dynamic event activations
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• Oversee venue selection, negotiations, and fee management while ensuring alignment with brand and corporate objectives
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• Direct and manage all aspects of each experiential event activation
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• Manage the event vehicle fleet, including vehicle ordering, maintenance, allocation, and disposition in accordance with brand guidelines
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• Partner with the Ram brand team to determine event vehicle lineups, product messaging, and customer experiences
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• Manage agency partners and product specialist staffing to ensure all on-site personnel are fully trained and represent the Ram brand consistently
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Budget Management & Supplier Relations

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• Develop and manage annual budgets for both the Ram Experiential Marketing Program and the Ram NASCAR Experiential Marketing Program
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• Present budgets for executive approval and ensure financial stewardship throughout the year
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• Monitor event expenditures and optimize spending while maintaining execution quality
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• Collaborate with Purchasing, Finance, and Governance teams to maximize efficiencies and ensure compliance
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• Lead supplier contract development, renewals, scope definition, and performance evaluations
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• Identify, evaluate, and onboard new agencies, vendors, and experiential partners to enhance program execution
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Executive Communications & Reporting

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• Prepare executive-level presentations, recommendations, and strategic proposals
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• Provide regular status updates to senior leadership on program progress, timelines, budgets, and risks
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• Deliver comprehensive post-event reports highlighting performance metrics, key learnings, and recommendations for future improvements
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Performance Measurement & Analytics

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• Define, monitor, and report key performance indicators for experiential marketing initiatives
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• Analyze event data, including:
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• Attendance
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• Consumer registrations
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• Vehicle demonstrations
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• Ride-and-drive participation
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• Lead generation
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• Handraisers
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• Customer engagement metrics
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• Overall alignment with the Brand
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• Translate insights into actionable recommendations that improve future activations and maximize return on investment
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Our Benefits - Designed with You in Mind

Comprehensive Health & Well-being Coverage

From your very first day, you'll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected.

Generous Paid Time Off

We believe in work-life balance. That's why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans

We help you plan for the future with:

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• An employer match on contributions to your 401k, Roth, and Catch-Up plans
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• An employer contribution, even if you don't contribute
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Income Protection & Insurance Options

Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters.

Company Vehicle Lease Program

Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

Family Building Benefit

We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Support for Your Growth and Giving Back

We believe in investing in your future and your passions:

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• Tuition reimbursement
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• Student loan refinancing programs
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• 18 paid volunteer hours each year to make a difference in your community
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And so much more!

When you join us, you're not just building a career - you're joining a company that supports you, inside and outside of work.