Retail and Brand Commercial Manager

We're partnering with a globally recognised entertainment and consumer brands business, seeking a Retail & Brand Commercial Manager to join their Consumer Products team on a 12-month contract.

12 Month Contract | Hybrid | London£185 Day Rate

Immediate StartThis is a commercially focused role, sitting at the intersection of retail, licensing and marketing. The successful candidate will be responsible for driving commercial performance across key UK & Ireland retail partners, using marketing activity, consumer insight and sales data to maximise brand visibility, engagement and ultimately sales. The ideal candidate will have 3-5 years' experience across retail, fashion, licensing or consumer brands, with a strong commercial mindset and proven marketing experience. They'll be comfortable monitoring sales and performance against KPIs, developing retail activations and working closely with commercial teams to deliver growth.

Key Responsibilities

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• Lead the planning and delivery of short and long-term retail marketing strategies across key UK & Ireland partners.
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• Develop and execute omnichannel retail campaigns and activations designed to drive brand awareness, sell-in and sales performance.
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• Work closely with Retail, Category and Franchise teams to develop bespoke marketing plans for key retail accounts.
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• Monitor sales, campaign performance and consumer data, providing analysis and recommendations to support commercial KPIs and growth.
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• Prepare pitch materials, business reviews and sales tools, ensuring commercial insights are integrated into marketing plans.
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• Identify key consumer, retail and social trends and use these insights to inform commercial and marketing strategies.
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• Build strong relationships with commercial leads and retail partners, supporting joint business planning and strategic growth.
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• Work closely with internal franchise and creative teams to ensure brand consistency, as well as external agencies where required.
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• Support the development of innovative campaigns that strengthen fan engagement and recruit new consumers across the client's portfolio of brands.
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About You The client is looking for someone with:

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• 3-5 years' experience in retail, fashion, licensing, consumer brands or a similar commercial environment.
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• Strong commercial and analytical skills, with experience monitoring sales, performance and KPIs to drive results.
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• Proven experience developing and executing retail marketing activations and campaigns.
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• A strong understanding of the relationship between marketing activity and commercial performance.
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• Experience working with retailers, partners or commercial stakeholders and building strong relationships.
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• Understanding of digital, social and influencer marketing, with performance marketing experience beneficial.
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• Excellent communication and presentation skills, with experience preparing pitch and business review materials.
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• The ability to work collaboratively within a large, fast-paced and matrixed organisation.
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This is a great opportunity for someone who is commercially driven first and foremost, but understands how powerful marketing can be in driving retail and licensing performance.

Apply below today if you feel you have the relevant skillset!

Handle Recruitment is acting as an Employment Business in relation to this vacancy.