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Posted 02 August, 2026

Paid Social Manager - Gaming

Blue Pelican Consulting Limited
London, ENG, GB Full Time

Job Description

Paid Social ManagerLondon hybrid, 3 days office based£40,000 to £50,000 + bonus + benefitsThis is a role for a Paid Social expert who wants pace, scale, budget, international reach and the creative freedom to make a visible commercial impact, whilst also holding a highly visible role within a team of paid social specialists, taking lead on Paid Social campaigns targeting all Spanish speaking markets end to end.Youll be joining a high-growth consumer business operating in a pacey, creative but regulated, and fiercely competitive sector. Its an environment where performance matters, but so does brand, creativity, speed of execution and the ability to spot opportunities others miss.The role sits within a central paid social team, supporting multiple international markets across full-funnel campaign activity. Youll be working across channels including Meta, TikTok and Snapchat , taking responsibility for campaign setup, optimisation, reporting, budget management, creative testing and stakeholder engagement.It needs someone who can look at data, understand what it is really telling them, then turn that into better campaigns, sharper creative briefs, cleaner targeting, stronger reporting and improved commercial performance.Youll be working closely with internal teams across brand, data, CRM, digital and market leads, so the ability to explain campaign performance clearly is important. Not just what happened, but why it happened and what should happen next. Coming from an appreciation of how the platforms get their info in the first place, so a real appreciation of the setup and tracking side will be important.What youll be doingYoull manage paid social campaigns across assigned international markets, taking ownership of setup, optimisation, budget pacing, creative coordination and compliance checks.Youll produce daily, monthly and quarterly reporting, using performance data, attribution insight and customer lifetime value to shape decisions.Youll work with brand and creative teams on upper-funnel activity, while staying close to acquisition performance.Youll help ensure tracking, tagging, landing pages and campaign links are properly set up, working closely with data teams to make sure performance is measurable and reliable.Youll adapt activity by market, recognising that audience behaviour, creative response and cultural nuance will not be the same everywhere.Youll also identify opportunities to improve automation, efficiency and technical capability across the channel.What youll needYoull probably have around a solid background in paid social under your belt already , with a strong track record managing campaigns across platforms such as Meta, TikTok and/or Snapchat . This could have been established either brand side, or within an agency environment.Youll be comfortable managing meaningful budgets and multiple campaigns at once, ideally across more than one market.Youll need strong analytical skills, with experience using reporting tools, attribution models, mobile measurement platforms such as Excel is a given. If youve used AppsFlyer, Tableau or similar visualisation tools will be beneficial.You should have a good understanding of tagging, tracking and attribution, including GTM.Youll also need to be confident presenting insight to stakeholders. The best person for this role will be able to move between detail and bigger-picture thinking without getting lost in either.Why this role?Because it offers the kind of paid social environment that can genuinely sharpen your career.Youll get international exposure, significant campaign responsibility, access to strong data, a competitive market to test yourself in, and a business where creative performance marketing is taken seriously.The package includes:£40,000 to £50,000 base salary10% annual bonusHybrid working, 3 days in the London officePrivate healthcareLife insurancePension scheme24 days annual leave, increasing with serviceRegular company events and team activitiesThis would suit someone commercially sharp, curious, well organised and confident enough to try new things. Someone who enjoys the pace of paid social, but wants more than just platform execution.Want to Apply? Heres how:Applicants must have the right to live and work in the UK.You can share your Linked-in profile (but please ensure theres more than just job titles listed)or email me a CV .Or, for a chat and more information please contact me on:Colin DoreeRecruiter | Blue Pelican01892 507122TPBN1_UKTJ