Chief Marketing Officer

Chief Marketing OfficerOur client, a successful tech scale-up and cash generative SME, with a £10m turnover and employing 100 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven Founder and Executive Team.Their B2C Health & Fitness platform provides individualised coaching to deliver cutting-edge support for nutrition, exercise and lifestyle improvement. This is backed by a physical product range incorporating protein supplements, clothing and accessories, totalling 50 SKUs. To date, the company has built a strong acquisition engine driven by organic content, paid social and significant monthly media spend.They now seek to appoint a Chief Marketing Officer to own the organisations brand strategy across their revenue streams incorporating a weight loss subscription app, manufacturing facility and physical product range, responsible for scaling performance across every channel.Your specific responsibilities as Chief Marketing Officer will include:Reporting directly to the founder to build an integrated brand & marketing strategy across all functions of the businessDriving growth across wholesale, trade, retail B2B, D2C and ecommerceOwning brand positioning, tone of voice and creative directionManaging a £1m marketing budgetActing as the lead on go-to-market for every new app feature, product launch and campaignGrowing the Marketing Team to build out a full stack marketing solutionDiversifying from socials and Meta, developing non-digital marketing channels including PR, print media, TV, Radio and podcastsIntroducing new brand guidelines, geared towards lifestyleBuilding trade marketing assets and campaigns to support supermarket, health food shop, warehouse club retail store and gym clientsDeveloping joint promotions with sporting clubsOwning performance marketing across paid social, paid search and affiliate programmesDriving content, influencer and community strategyRunning CRM, email and lifecycle marketingAdapting brand and campaign strategy for international marketsDriving app store optimisation, onboarding and free-to-paid conversionLeading on retention and churn reductionPartnering with product and tech teams to align suitable featuresIntegrating app and subscription messaging within the wider brandManaging agency, freelance and technology partnershipsMonthly board reportingAs Chief Marketing Officer you will need experience of:Marketing an app or subscription modelMulti-channel marketingBuilding brands across wholesale, trade, retail B2B, D2C and ecommerceManaging multi-million pound budgetsAcquisition, retention and marketing ROIPersonal attributes:ResilienceSelf-effacingFlexibilityHeightened emotional intelligenceRewards & benefits:£100-150k pa25 days holiday + bank holidaysElectric vehicle schemeFree on-site gymEmployee discountsEnhanced sick pay schemeEnhanced maternity/paternity payPleasenote:Highlevelsofinterestmeanthatwewillonlycontactyouifyourapplicationisshortlistedandthiswillhappenwithinfiveworkingdays.YoumustbeeligibletoworkintheUK.TPBN1_UKTJ