Brand & Marketing Consultant

A unique opportunity for an experienced marketing and brand leader to define and deliver the strategic vision for a rapidly growing sports-sector business, creating clear brand positioning, marketing direction and scalable growth plans. Working closely with the founders, you will lead brand development, activations, launches and community engagement initiatives while building a best-in-class marketing function to support ambitious UK expansion.

Client Details

An sports and leisure start-up undergoing rapid UK expansion, seeking to establish a market-leading brand through strategic marketing, community engagement and innovative customer experiences.

Description

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• Develop and implement a long-term brand strategy aligned with business objectives.
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• Define brand positioning, messaging architecture and core brand pillars.
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• Create a consistent brand experience across all customer touchpoints.
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• Ensure all communications reflect a clear and differentiated brand identity.
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• Develop strategic marketing plans covering short, medium and long-term objectives.
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• Create a marketing roadmap with clear deliverables and measurable outcomes.
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• Identify opportunities to drive brand awareness, engagement and customer acquisition.
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• Advise senior leadership on marketing priorities and investment decisions.
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• Provide strategic direction to internal content teams, freelancers and external partners.
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• Ensure content, social media and campaign activity align with the broader brand vision.
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• Develop communication frameworks that drive consistency across channels.
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• Support the evolution of a social-first and community-led marketing approach.
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• Design and deliver marketing strategies to support new site launches, events and key commercial initiatives.
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• Create innovative activation campaigns that engage customers and local communities.
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• Develop partnership opportunities with businesses, influencers, ambassadors and key stakeholders.
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• Support PR and promotional activity that enhances brand visibility.
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• Use insight and market analysis to identify growth opportunities.
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• Develop customer engagement and retention strategies.
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• Monitor performance against agreed KPIs and recommend continuous improvements.
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• Build scalable marketing processes capable of supporting future expansion.
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• Act as a trusted advisor to founders and senior leadership.
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• Collaborate with internal teams and external partners to deliver strategic objectives.
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• Present marketing recommendations, plans and performance updates to key stakeholders.
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Profile

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• Proven experience in a senior marketing, brand strategy or consultancy role.
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• Strong track record of developing and implementing successful brand strategies.
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• Experience within high-growth, entrepreneurial or start-up environments.
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• Demonstrable success delivering marketing programmes that have driven measurable business outcomes.
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• Experience within sports, leisure, lifestyle, wellness or consumer-facing sectors is highly desirable.
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• Successful delivery of brand launches, community activations, events and customer engagement initiatives.
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• Strong understanding of modern brand-building and integrated marketing principles.
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• Experience developing multi-channel marketing strategies.
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• Excellent knowledge of social media, content marketing and audience engagement.
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• Strong commercial awareness and strategic thinking capability.
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• Ability to translate business goals into clear marketing plans and actionable initiatives.
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• Excellent stakeholder management and communication skills.
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• Entrepreneurial and commercially minded.
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• Comfortable operating in a fast-paced and evolving environment.
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• Able to manage multiple projects, priorities and competing demands.
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• Creative thinker with strong problem-solving abilities.
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• Passionate about building brands, engaging communities and creating memorable customer experiences.
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• Hands-on and delivery-focused, with the ability to move seamlessly between strategy and execution.
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Job Offer

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• Competitive daily rate
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• Temporary contract offering flexibility and varied responsibilities.
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If you're interested in this role, apply now.