Digital marketing executive

Role: Digital Marketing Executive

Salary: £30k- £35k DOE

Hours: Monday to Friday

Location: Onsite in Doncaster

Are you a proactive digital marketer who loves bringing brands to life online, running engaging social channels, and taking full ownership of day-to-day campaigns?

As our Digital Marketing Executive, you will step up as the owner of our day-to-day digital engine. While our Marketing Manager focuses on high-level strategic growth and large-scale B2B opportunities, you will run the show across our day-to-day digital channels, driving content creation, social media engagement, email marketing, and overall campaign execution.

You won’t have to do it all alone, either. You’ll be supported by a talented network of specialist freelancers (for graphic design, copywriting, and technical SEO), giving you the creative freedom and execution support to roll out dynamic, high-impact campaigns.

Responsibilities:

Website & E-Commerce Operations

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• Site Ownership: Oversee day-to-day website updates, ensuring product listings, technical data sheets, collections, and pricing structures are current and customer-ready.
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• UX & Merchandising: Monitor the online customer journey, set up smart up-sells/cross-sells, and work to streamline the checkout experience.
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• App & Integration Monitoring: Help ensure our e-commerce apps and platform integrations run smoothly.
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• Email Marketing & Automation
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• Email Campaigns: Plan, write, and deploy regular broadcast campaigns to keep our audience informed on new product launches, trade insights, and seasonal offers.
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• Automated Flows: Maintain and optimise core email flows (welcome series, abandoned carts, post purchase follow-ups, and win-backs) segmented by industry sector.
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• Performance Optimisation: Continuously test subject lines, layouts, send times, and CTAs to maximise open rates and conversions.
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Campaign Management & Analytics

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• Campaign Execution: Coordinate product launches and promotional pushes from concept to
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• completion, bringing together social, email, and web touchpoints.
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• Performance Tracking: Monitor and analyse key digital metrics across social media, email performance and website traffic.
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• Data-Driven Tweaks: Use analytics (e.g., GA4 and platform dashboards) to understand what’s working, spot trends, and continuously refine performance.
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• Freelancer Collaboration: Work alongside our specialist freelancers (SEO, design, copy) to coordinate assets and ensure unified brand messaging.
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• Content Creation & Social Media Management
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• Own the Social Presence: Plan, create, schedule, and publish high-performing content across LinkedIn,
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• Facebook, and Instagram.
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• Drive Engagement: Showcase our products, technical expertise, customer success stories, and
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• company updates in a clear, engaging tone.
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• Meta & Paid Campaigns: Manage and optimise Meta ad campaigns doing the testing ad copy/creatives, refining targeting, and driving quality traffic and leads.
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• Content Creation: Turn raw technical insights, trade tips, and product news into sleek digital assets, video clips, and engaging posts.
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Skills & Knowledge

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• Hands-on Digital Marketer: Solid experience creating content and managing social media channels
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• professionally.
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• Campaign Management: Proven experience planning, launching, and analysing digital campaigns
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• across multiple channels.
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• B2B / Trade Mindset: Ability to understand a commercial B2B/trade audience where speed, accuracy,
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• and clear communication matter.
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• Analytical & Detail-Oriented: Comfortable looking at data to see what works, with high standards for detail and accuracy.
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