Marketing Manager

Reed are partnering with a successful, fast-growing owner-managed business in the home improvements sector to recruit a Marketing Manager.

This is a fantastic opportunity for an ambitious and creative marketing professional looking to take ownership of a broad marketing function within a well-established business with exciting growth plans.

You'll be responsible for developing and delivering marketing initiatives that drive brand awareness, generate customer enquiries, and support continued commercial growth. This is a true 360 marketing role, combining strategy with hands-on delivery across a range of online and offline marketing channels.

The business works with an external freelancer who manages SEO and PPC activity, so your role will be focused on overseeing the wider marketing function, creating engaging content, managing campaigns, and collaborating with the freelancer to support digital performance.

As Marketing Manager, you will be responsible for planning, coordinating and executing marketing activity across multiple channels. You'll have the autonomy to shape marketing strategy while remaining actively involved in content creation, social media, brand development, advertising and customer engagement.

Key Responsibilities

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• Develop and implement the company's marketing strategy in line with business objectives.
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• Create engaging content for social media, websites, email campaigns, blogs, case studies and promotional materials.
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• Manage and grow the company's social media presence across relevant platforms.
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• Plan and maintain content calendars to support brand awareness and lead generation.
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• Create and coordinate photography, video and written content showcasing products, installations and customer success stories.
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• Manage website content, ensuring information remains accurate, engaging and up to date.
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• Work closely with the company's freelance digital marketing specialist, supporting SEO and PPC activity through content creation, campaign planning and marketing insight.
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• Coordinate press advertising, local media campaigns and PR opportunities.
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• Support sales activity through targeted lead generation and customer engagement campaigns.
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• Monitor and report on the performance of marketing campaigns and recommend improvements.
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• Conduct competitor analysis and market research to identify new opportunities.
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• Manage relationships with external suppliers including designers, photographers, printers and media partners.
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• Organise and support exhibitions, open days, events and sponsorship activities.
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• Manage the marketing budget and ensure maximum return on investment.
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• Maintain a consistent and professional brand presence across all customer touchpoints.
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About You

We're keen to speak with candidates who have experience in a broad Marketing Manager or Senior Marketing Executive role and are looking for an opportunity to make a genuine impact.

You will ideally have:

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• Proven experience in a generalist marketing role.
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• Excellent content creation and copywriting skills.
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• Experience managing social media channels and developing engaging campaigns.
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• Strong understanding of branding and customer engagement.
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• Experience coordinating both digital and traditional marketing activities.
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• An understanding of SEO and PPC principles, with the ability to work collaboratively with technical specialists.
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• Experience within home improvements, interiors, construction, retail or a related sector would be advantageous but is not essential.
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