TikTok Affiliate & UGC Executive

TikTok Affiliate & UGC Executive - Global Wellness Brand

Fully Remote

Salary - Upto £40k

Zachary Daniels are partnered with a rapidly growing consumer wellness brand. Since launching, the business has established itself as one of the fastest-growing challenger brands in its category, achieving significant year-on-year growth and expanding its presence across both direct-to-consumer and retail channels.

The Role:

As the business continues to expand, they're looking for a TikTok Affiliate & UGC Executive to take ownership of one of their fastest-growing marketing channels and help shape the future of their creator strategy.

Key Responsibilities:

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  Own and develop the TikTok Shop Affiliate programme, delivering strategies that drive revenue, customer acquisition and brand awareness.

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  Identify, recruit and onboard high-performing TikTok creators and affiliates that align with the brand and target audience.

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  Build and nurture long-term relationships with creators, ensuring an outstanding experience throughout every campaign.

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  Plan and execute affiliate and UGC campaigns to support product launches, promotional activity and seasonal marketing initiatives.

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  Coordinate product gifting, campaign briefs and creator communications to ensure campaigns are delivered on time and to a high standard.

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  Monitor campaign performance, analysing key metrics including affiliate sales, conversion rates, engagement and ROI.

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  Use performance insights and market trends to continually optimise creator partnerships and maximise channel growth.

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  Stay ahead of TikTok Shop trends, competitor activity and emerging opportunities within the creator economy.

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  Collaborate with Marketing, Ecommerce and Commercial teams to ensure creator activity aligns with wider business objectives.

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  Take ownership of the day-to-day management and continued growth of the TikTok Affiliate programme.

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About You:

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  Proven experience managing TikTok Shop Affiliate programmes or creator partnerships.

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  Strong understanding of TikTok Shop, UGC strategy, affiliate marketing and social commerce.

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  Experience sourcing, recruiting and managing creator and influencer relationships.

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  Highly commercial with strong analytical skills and the ability to optimise campaigns using data and performance insights.

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  Excellent communication, relationship-building and stakeholder management skills.

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  Previous experience within ecommerce, consumer goods, beauty, health, wellness or FMCG is highly desirable.

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  Self-motivated and comfortable working within a fast-paced, remote-first environment.

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Why Apply:

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  Join one of the UK's fastest-growing digital consumer brands during an exciting phase of expansion.

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  Take ownership of a high-growth social commerce channel with genuine autonomy and influence.

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  Play a key role in shaping the future of the brand's TikTok Affiliate and UGC strategy.

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  Work alongside a collaborative, ambitious and internationally distributed marketing team.

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  Be part of a business that embraces innovation, creativity and entrepreneurial thinking.

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BH36884