Senior Paid Social Executive

Senior Paid Social Executive Location: London | Hybrid, 3 days in the officeSalary: Up to £42,000 + 10% bonus + benefitsThis is a good opportunity for someone who already has a solid grounding in Paid Social and is ready to take on more responsibility, bigger budgets and broader international exposure.Youll be joining a growing iGaming business where Paid Social is an important commercial channel, working as part of a specialist team across several international markets.The role is hands-on and will see you building, launching, optimising and reporting on campaigns across platforms including Meta, TikTok and Snapchat.Youll have ownership of your own campaigns and markets, while working closely with more senior members of the team on wider strategy, testing and performance.What youll be doing Youll support Paid Social activity across both brand and acquisition campaigns, with responsibility for:Building and launching campaigns across Meta, TikTok and SnapchatManaging budgets and monitoring performanceOptimising audiences, bidding, placements and creativeProducing regular reports and pulling out the key insightsSupporting campaigns across a number of international marketsCoordinating creative assets and campaign requirementsChecking tracking, links, tagging and landing pagesWorking with teams across brand, creative, data, CRM and digitalSpotting opportunities to improve campaign performance and efficiencyA big part of the role will be understanding what is driving performance.Youll need to be comfortable looking at the data, identifying what has changed and making sensible recommendations on what should be tested or adjusted next.Creative will also play an important part.Youll work with internal teams to test different formats, messages and audiences, then use the results to help shape future activity.As the campaigns run across several markets, youll also need to appreciate that the same approach will not always work everywhere. Audience behaviour, creative response and market performance can vary significantly, so campaigns will need to be adapted accordingly.This would suit someone who knows their way around the platforms, enjoys the detail and is ready for a role with more scale, responsibility and the opportunity to learn more of the technical intricacies of paid social which the iGaming industry is particular proficient at exploiting when it comes to performance.What were looking for Youll already have hands-on Paid Social experience, either from an agency or an in-house marketing team.Youll ideally have:Experience using Meta Ads ManagerSome exposure to TikTok, Snapchat or similar platformsExperience managing multiple campaigns and budgetsStrong Excel and reporting skillsA good understanding of campaign optimisationSome knowledge of tracking, tagging and attributionGood attention to detailThe confidence to talk through performance and recommendationsExperience with Google Tag Manager, AppsFlyer, Tableau or similar tools would be useful, although it is not essential.Salary and benefits Up to £42,000 base salary10% annual bonusHybrid working, with 3 days in the London officePrivate healthcareLife insurancePension scheme24 days annual leave, increasing with serviceRegular company events and team activitiesApplicants must have the right to live and work in the UK.You can apply with your CV or share your LinkedIn profile, provided it includes some detail beyond your job titles.For more information, contact:Colin DoreeRecruiter | Blue Pelican01892 507122TPBN1_UKTJ