Head Of Marketing

Head Of Marketing - Fashion Brand

Essex area

Salary - Upto £80k

Zachary Daniels are partnered with a fast-growing UK fashion retailer known for its trend-led, affordable collections and strong digital presence. With a loyal customer base, frequent new launches and continued investment in ecommerce and customer experience, the business has established itself as a leading name in accessible fashion.

The Role:

We are looking for an experienced and commercially minded Head of Marketing to lead the marketing function for a growing fashion brand. This is a strategic leadership role, responsible for developing and executing the overall marketing strategy while leading a high-performing team across brand, digital and customer marketing.

Key Responsibilities:

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  Develop and deliver the overall marketing strategy in line with business objectives.

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  Oversee all marketing channels, including:

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  Paid Media

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  Social Media

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  Brand Marketing

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  CRM

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  Loyalty

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  Influencer Marketing

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  PR

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  Own and manage the annual marketing calendar, ensuring all campaigns and launches are effectively planned and executed.

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  Lead the planning and delivery of brand activations, events and experiential marketing initiatives.

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  Drive influencer marketing strategy, building impactful partnerships that enhance brand visibility.

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  Set clear KPIs across the marketing function, monitoring performance and identifying opportunities for continuous improvement.

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  Own and manage the marketing budget, ensuring effective allocation of spend and strong return on investment.

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  Collaborate closely with internal stakeholders to deliver integrated campaigns across all customer touchpoints.

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About You:

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  Proven experience in a senior marketing leadership role within the fashion industry.

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  Strong experience across brand, digital and performance marketing.

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  Demonstrated success in managing multi-channel marketing campaigns.

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  Experience leading and developing marketing teams.

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  Strong commercial awareness with experience managing budgets and KPIs.

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  Excellent stakeholder management and communication skills.

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  Passion for fashion, brand building and delivering best-in-class customer experiences.

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Why Apply:

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  Join a well-established, fast-growing fashion retailer with an ambitious vision for the future.

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  Lead and shape the entire marketing strategy, with genuine autonomy to make an impact.

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  Manage a talented in-house team spanning Paid Media, Social, CRM, PR and Influencer Marketing.

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  Play a key role in driving brand growth across digital, retail and customer channels.

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  Lead exciting brand activations, influencer partnerships and high-profile marketing campaigns.

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  Own the annual marketing calendar, ensuring innovative and commercially successful campaign delivery.

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BH36883