TikTok Content Creator & Live Host

TikTok Content Creator & Live Host

Liverpool – Hybrid Working

Salary up to £35k – Depending on Experience

Working for a successful consumer wholesale business, this is a highly visible role focused on growing TikTok Shop revenue through a combination of short-form content creation and live commerce. The successful candidate will be the on-camera face of the brand, creating engaging TikTok content and hosting live shopping events that drive sales and audience growth.

Responsibilities:

Live Hosting

\n
• Host regular TikTok Shop live selling sessions
\n
• Demonstrate products and answer customer questions in real time
\n
• Drive sales, engagement, and conversions during live streams
\n
• Build a consistent live audience and community
\n
• Analyse performance metrics including GMV, CTR, viewers, and conversion rates
\n

Content Creation

\n
• Create, film, edit, and publish TikTok videos
\n
• Produce content such as:\n
  \n
  • Product demonstrations
  \n
  • Tutorials
  \n
  • Unboxings
  \n
  • Trend-led content
  \n
\n
• Manage content calendars aligned with launches and promotions
\n
• Set up basic filming environments and source props/samples
\n

Growth & Performance

\n
• Track engagement and sales performance
\n
• Optimise content based on analytics
\n
• Support seasonal campaigns, flash sales, and affiliate activity
\n
• Stay current with TikTok trends and TikTok Shop developments
\n

Collaboration

\n
• Work closely with ecommerce and marketing teams
\n
• Support influencer and affiliate partnerships
\n
• Ensure TikTok activity aligns with wider brand campaigns
\n

Skills Required:

\n
• Must have previous experience working in a similar TikTok/Content Creator/Social Media role
\n
• Confident and engaging on-camera presence
\n
• Experience creating TikTok, Reels, or other short-form video content
\n
• Basic video editing skills (CapCut, Premiere Rush, etc.)
\n
• Strong communication and presentation skills
\n
• Commercial mindset with the ability to sell products effectively
\n
• Self-motivated and comfortable working to a live broadcast schedule
\n
• Experience working with retail beauty brands or haircare products
\n

\n
• Previous TikTok Live hosting experience
\n
• TikTok Shop experience
\n
• Live commerce or social selling experience
\n
• QVC-style presenting background
\n
• Existing TikTok following
\n
• Experience analysing content performance metrics
\n

This role is best suited to a commercially minded content creator who enjoys being on camera and can combine entertaining content with sales-driven live commerce.