Paid Media Consultant

Paid Media Consultant (Retail)

Salary Up to £55,000 (depending on experience)

London (Hybrid – 3 days per week in-office)

About the Role

We’re looking for a Paid Media Consultant to support and optimise paid media campaigns for a portfolio of retail clients. You’ll work across core biddable channels, helping to deliver performance-led campaigns that drive revenue, efficiency, and growth.

This role is ideal for someone with solid hands-on paid media experience who enjoys problem-solving, data analysis, and working closely with clients and internal teams.

Key Responsibilities

Paid Media Execution & Optimisation

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• Build, manage, and optimise paid media campaigns across paid search and paid social
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• Support retail-focused strategies across search, shopping, and social platforms
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• Optimise towards retail KPIs including ROAS, CPA, revenue, and efficiency
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• Manage budgets, pacing, and in-flight optimisations
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Performance Analysis & Insights

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• Monitor performance daily and identify trends and opportunities
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• Produce clear and accurate performance reporting
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• Translate data into actionable insights and recommendations
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Client & Team Collaboration

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• Act as a day-to-day paid media contact for assigned retail clients
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• Support performance updates, reporting, and recommendations
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• Work closely with Managers, Account Leads, and channel specialists
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• Collaborate with creative and data teams to improve performance
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Continuous Improvement

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• Support testing across creatives, audiences, keywords, and formats
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• Stay up to date with platform updates, automation, and best practices
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• Contribute to paid media documentation and process improvements
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Skills & Experience

Required

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• 2–4+ years of paid media or performance marketing experience
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• Hands-on experience across paid search and/or paid social
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• Experience working with retail or ecommerce accounts
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• Strong analytical skills and attention to detail
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• Confident communicator, comfortable working with clients
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Preferred

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• Agency experience
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• Experience with Google Ads, Shopping, Performance Max, and Meta Ads Manager
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• Familiarity with product feeds and retail performance metrics
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Working Pattern

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• Hybrid role with 3 days per week in our London office
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• Remaining days worked remotely
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What Success Looks Like

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• Campaigns are well-structured, optimised, and driving retail growth
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• Insights are commercially focused and actionable
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• Clients and internal teams trust your recommendations
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• You continue to grow in responsibility and impact
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