Go to Market (GTM) Lead - CTV

The Change Partners are working with a tier-1 Brand who are heavily growing their Advertising business who are hiring for a GTM and Product Marketing Lead across EMEA.

We’re looking for a strategic and commercially minded Product & Go-To-Market (GTM) Lead to define and drive the EMEA product and GTM strategy for Ad Experiences — spanning video, CTV, and innovative ad-format solutions.

Key Responsibilities

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• Product & GTM Strategy - Lead and execute the EMEA product and go-to-market strategy for Ad Experiences products and solutions.
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• Develop compelling value propositions, positioning, and narratives to bring products to market, while establishing clear measurement frameworks to assess performance and impact.
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• Voice of the Customer - Act as the bridge between EMEA client-facing teams, Global Product Marketing, Product & Engineering, Business Development, and other internal stakeholders.
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• Synthesise market needs and craft points of view on product-market fit — defining what to build and how best to position it within the Ad Experiences ecosystem.
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• Product Feedback Loop - Create robust frameworks to monitor product adoption and capture client and market insights.
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• Partner with regional teams to channel feedback into Product & Engineering, helping shape future roadmaps and feature development.
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• Sales Enablement - Ensure consistency and clarity in how Ad Experiences products and solutions are presented.
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• Equip sales teams with the tools, insights, and training they need to communicate value, handle objections, and close deals.
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• Deliver sales collateral, FAQs, playbooks, and enablement sessions to drive product adoption and revenue growth.
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• Cross-Functional Collaboration - Work closely with Product & Engineering, Marketing, Sales, Analytics & Insights, Pricing, Partnerships, Legal, and Operations to execute seamless product launches and GTM initiatives across EMEA.
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• Thought Leadership - Serve as a trusted advisor and subject-matter expert for CTV and Ad Experiences.
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• Provide strategic insights and market perspectives to inform product strategy and commercial growth.
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Your background:

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• Experience in Product Marketing, Sales Enablement, or GTM Strategy within ad formats and ad experiences.
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• Proven track record of leading product launches, defining value propositions, and driving adoption across multiple markets.
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• Ability to build frameworks, processes, and tools that scale GTM and measure product impact.
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• Strong storytelling and communication skills, turning complex products and data into clear, persuasive narratives.
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• Analytical mindset with experience in market research, competitive analysis, and performance measurement.
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• Skilled at cross-functional collaboration with Product, Engineering, Marketing, Sales, Analytics, and other teams.
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• Highly organised, proactive, and detail-oriented, thriving in fast-paced, dynamic environments.
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Please apply for further information.