eCommerce Strategy Manager EMEA

Location: Central London (hybrid - 2 days on site)

Reports to: Global e-commerce Director

The business

Our client is a global consumer brand, with a fast-growing e-commerce engine. Online marketplaces are treated as a critical pillar of the growth strategy across EMEA.

The role

You'll own the online marketplaces strategy across EMEA - Amazon plus high-growth regional and social commerce platforms - acting as the specialist voice and the connective tissue between Commercial, Brand, Media and Content:

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• Own marketplace performance in real time: revenue, margin, trade spend, conversion, Buy Box % and organic rank across the EMEA portfolio
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• Lead the external e-commerce agency partner day to day - weekly trade reviews, monthly deep-dives, quarterly strategy sessions - holding them accountable while building a genuine long-term partnership
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• Drive Joint Business Planning to optimise commercial terms and investment for marketplace growth
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• Identify margin-accretive and volume opportunities - pricing and promo mechanics, subscription programmes, bundles, deal events
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• Maintain a single source of truth for marketplace performance - one dashboard, one set of numbers, used across the business
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• Translate platform algorithm changes and policy updates into proactive recommendations before they become commercial problems
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• Build a marketplace growth roadmap by country and platform, and upskill the wider EMEA team on channel data
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What you'll need

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• Proven experience running online marketplaces across EMEA - particularly Amazon (Seller Central, advertising and analytics consoles)
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• Commercially sharp: fluent in e-commerce P&L levers (trade terms, promo mechanics, ad spend efficiency, margin impact) and credible with the Commercial stakeholders who own the numbers
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• A strong coordinator - able to hold multiple internal functions and an external agency to one shared plan
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• Data fluent: you present the commercial story, not just the numbers
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• Strategic but hands-on - able to set a 90-day roadmap and then roll up your sleeves
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• Experience in a regulated or consumer healthcare environment is an advantage
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