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Posted 05 August, 2026

Freelance Copywriter

Creative Recruitment
London, ENG, GB Full Time

Job Description

Freelance Brand & Content Writer (AI Enabled)

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We are expanding our freelance writing network for a globally recognised consumer brand ahead of a busy trading period.

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We seek experienced freelance AI Enabled writers capable of producing high-quality content across CRM, email marketing, e-commerce, campaigns and digital channels, while maintaining a consistent and authentic brand voice.

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The ideal candidate combines strong commercial AI powered writing skills with modern content work-flows and is confident in utilising and training AI tools to enhance efficiency, research, ideation, and content development.

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This remains a writer-led role where editorial judgement, tone of voice management and content quality are paramount but you will be an AI adopted writer who understands best practice and AI work-flows for optimal performance while keeping an human authentic TOV.

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We are particularly interested in candidates who can demonstrate:

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• Extensive experience in fashion, beauty or lifestyle brand and marketing copywriting

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• Expertise in CRM and email marketing

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• Proficiency in AI + human tone of voice development and guardianship

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• Knowledge of e-commerce and digital content

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• Excellent AI powered editing and proofreading skills

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• Experience leveraging AI to enhance content production

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• Ability to balance speed, quality and consistency effectively who has utilised AI to improve work-flow and output

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• Ability to tain AI for scalable copywriting. Overseeing it for human perfection.

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Preferred backgrounds include:

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• High-end consumer brands

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• Lux retail

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• Lifestyle

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• Fashion

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• Beauty

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• Direct-to-consumer (DTC)

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• E-commerce

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If you are an experienced writer who combines compelling brand storytelling with modern, AI-enabled workflows, we would love to hear from you.

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Please apply with your CV, portfolio and a brief summary of how AI currently supports your content process.