CRM Activation Manager

Role: CRM Activation Manager

Role Type: Contract

Length: 6 Months

Location: Hybrid, London

Lever Scott International is partnering with an innovative organisation that is investing heavily in customer engagement, marketing technology and data-driven personalisation. As part of a major expansion within their CRM function, they are looking to appoint an experienced CRM Activation Manager to play a key role in delivering sophisticated multi-channel customer communications.

The Role

You'll take ownership of CRM activation across multiple digital channels, building audience-led journeys, developing sophisticated segmentation strategies and continuously optimising customer lifecycle programmes.

Working closely with marketing, data, product and technology teams, you'll ensure campaigns are delivered efficiently, accurately and with a strong commercial focus.

Responsibilities

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• Design and deliver automated customer journeys across email, SMS, push notifications and in-app messaging.
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• Build sophisticated audience segments using customer, behavioural and transactional data.
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• Develop personalised communications using dynamic content and marketing automation.
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• Manage campaign deployment, testing, QA and performance optimisation.
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• Deliver lifecycle marketing programmes focused on customer acquisition, engagement, retention and loyalty.
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• Create audiences to support paid digital marketing campaigns and customer acquisition initiatives.
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• Analyse campaign performance and identify opportunities for continual improvement.
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• Work closely with internal stakeholders to align CRM activity with wider business objectives.
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• Ensure all CRM activity complies with GDPR and customer consent requirements.
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What We're Looking For

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• 4+ years' experience delivering CRM marketing and marketing automation campaigns.
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• Strong hands-on expertise with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Data Extensions, SQL and AMPscript.
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• Commercial experience using Braze, including Canvas, audience segmentation and Liquid personalisation.
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• Excellent understanding of lifecycle marketing and customer journey design.
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• Strong SQL skills for segmentation, data analysis and campaign execution.
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• Experience delivering highly personalised customer communications at scale.
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• Analytical mindset with the ability to interpret campaign performance and recommend improvements.
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• Excellent stakeholder management and communication skills.
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