Creative Strategist (Paid Media)

Creative Strategist

Location: London

Salary: Up to £60,000

About the Role

We're looking for a Creative Strategist to lead creative direction across paid and organic channels for a portfolio of ecommerce brands within the health and wellness sector.

You'll be responsible for defining creative strategy, developing high-performing concepts, and turning performance insights into actionable creative briefs. Working closely with paid media and creative teams, you'll help shape campaigns that drive measurable growth.

Key Responsibilities

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• Own creative strategy across multiple client accounts, including messaging, hooks, formats, and testing plans.
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• Write clear, insight-driven creative briefs for designers and content creators.
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• Analyse campaign performance to identify winning creative and optimisation opportunities.
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• Build and manage structured creative testing roadmaps.
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• Align paid and organic content strategies to maximise performance.
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• Present strategy, insights, and results to clients and stakeholders.
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• Stay ahead of platform trends across Meta, TikTok, and emerging channels.
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• Use AI tools to accelerate research, ideation, scripting, and creative development.
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Requirements

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• 3+ years' experience in creative strategy, performance marketing, or a related field.
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• Demonstrable success creating campaigns that delivered measurable commercial results.
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• Strong understanding of paid media metrics such as CTR, CPA, ROAS, and engagement data.
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• Experience developing both paid and organic content strategies.
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• Confident presenting strategic recommendations to clients or stakeholders.
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• Experience working with ecommerce brands; health and wellness experience is beneficial.
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• Excellent written and verbal communication skills.
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• Comfortable working independently with a high level of ownership.
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If you've developed creative strategies that have driven growth for ecommerce brands, we'd love to hear from you.