Digital Marketing Manager

Full job descriptionDigital Marketing Manager (Hospitality & Direct Bookings)Carlisle£33,000-£38,000 + 20 Days Holiday + Bank Holidays + Employee Discount + Free Parking + ProgressionAre you a Digital Marketing Manager, Performance Marketing Executive or Digital Marketing Specialist with experience across Google Ads, social media and website optimisation, looking to take ownership of digital growth for a unique hospitality business?On offer is the opportunity to join a growing collection of destination getaways and an established wedding venue, where you will have direct influence over bookings, brand awareness and the wider marketing strategy. You will join a friendly, close-knit team and play a key role in supporting the company's ambitious growth plans.In this role, you will manage Google Ads, social media, SEO, website content and conversion tracking, with a clear focus on increasing direct bookings and improving return on marketing spend. You will also create and coordinate short-form content, improve landing pages and booking journeys, and test new campaigns and channels.This role would suit a Digital Marketing Manager, Digital Marketing Executive, Paid Media Executive, Performance Marketing Executive or Marketing Coordinator with hands-on experience across Google Ads, social media and website optimisation.The RoleManage Google Ads and Performance Max campaignsImprove ROAS and cost per bookingCreate social media and short-form contentSupport SEO and website optimisationImprove landing pages and booking journeysManage GA4 and conversion trackingRun email and seasonal marketing campaignsOffice-based in Carlisle, Monday-FridayThe PersonDigital marketing experienceStrong Google Ads knowledgeSocial media and content creation experienceUnderstanding of SEO and WordPressGA4 or Tag Manager experienceCommercial and analytical mindsetFull UK driving licence and own transportCommutable to CarlisleRef:1698430Key Words: Digital Marketing Manager, Digital Marketing Executive, Performance Marketing Executive, Paid Media Executive, Marketing Coordinator, Google Ads, Performance Max, Meta Ads, Social Media Marketing, Content Creation, Short Form Video, SEO, WordPress, GA4, Google Tag Manager, Hospitality Marketing, Travel Marketing, Hotel Marketing, Direct Bookings, Carlisle, Cumbria.If you are interested in this role, click 'Apply Now' to forward an up-to-date copy of your CV.We are an equal opportunities employer and welcome applications from all suitable candidates. The salary advertised is a guideline for this position. The offered remuneration will be dependent on the extent of your experience, qualifications, and skill set.Peopleforge Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job, you accept the T&C's, Privacy Policy and Disclaimers which can be found at our website.TPBN1_UKTJ