Conversion Rate Optimisation Manager

Up to £60,000 + up to 20% bonusHybrid - London (2 days per month in Romford)

I'm hiring a Customer Experience Optimisation Manager to join a growing, tech-focused insurance business and take ownership of experimentation and optimisation across the full customer journey.

This is a high-impact role, owning how the business tests, learns, and improves performance across marketing and digital channels.

A modern, fast-growing travel insurance provider operating across multiple brands, focused on delivering strong customer experiences in a highly regulated space.

They sit somewhere between a tech business and a traditional insurer - meaning fast-paced, data-driven, and highly commercial.

You'll be responsible for building and owning the experimentation strategy across the business, working across marketing, customer experience, and product teams.

This is not a narrow product analytics role - it's holistic experimentation ownership across all channels.

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• Own the experimentation roadmap and CRO strategy across the full customer journey
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• Design and run A/B tests across email, website, and direct marketing channels
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• Identify customer pain points and define optimisation opportunities
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• Work with UX, engineering, and marketing teams to implement tests and improvements
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• Analyse results and turn findings into scalable business improvements
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• Build frameworks for testing, measurement, and continuous optimisation
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• Drive a culture of data-driven experimentation across the business
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• Strong experience working in CRO / experimentation / optimisation roles
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• Proven experience owning an experimentation roadmap (not just contributing)
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• Hands-on experience running A/B and multivariate testing at scale
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• Experience identifying customer journey pain points and driving improvements
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• Strong stakeholder skills - able to work across marketing, product, and tech
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• Experience with experimentation tools (e.g. Optimizely, VWO, AB Tasty, etc)
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• Experience in insurance, financial services, telecoms, or regulated industries
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• Experience across multiple channels (email, website, direct marketing)
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• Background in conversion rate optimisation or digital performance
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• Experience in fast-paced, commercial environments (e.g. retail, travel, eCommerce)
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• You're a pure product analyst who only occasionally runs tests
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• You haven't owned end-to-end experimentation strategy
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• Your experience is heavily skewed toward reporting, not testing
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• 5-6+ years' experience
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• A confident, independent operator - able to own this function end-to-end
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• Strong commercial mindset and focus on measurable outcomes
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• Someone who can translate testing into real business impact
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• Reports into Head of Marketing / Customer Experience
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• Works alongside marketing, CRM, UX, and product teams
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• Dedicated CX function already in place - this role adds deep experimentation capability
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• Full ownership of experimentation across an entire business
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• Opportunity to shape a CRO capability from the ground up
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• High visibility across senior stakeholders
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• Work in a fast-growing, modern insurance business
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• Flexible hybrid working (only 2 days per month in office)
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• Up to £60,000 salary
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• Up to 20% discretionary bonus
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• Stage 1: Intro conversation
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• Stage 2: Technical + presentation (experimentation focus)
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• Final stage: Leadership discussion
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If you're someone who has owned experimentation end-to-end and wants a role with genuine autonomy and impact, this is a great opportunity.