Digital Analyst

Digital Analyst

Ecommerce Retail

Leeds. Hybrid + Flexible working

The Brand:

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• + £100 million Turnover
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• Double digit growth YOY. Sustained growth and record braking years
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• Successful Marketing & Digital team, continued investment in both resource and budgets
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• In house Paid Media, Analytics and Creative team.
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• Fantastic working culture. Excellent reputations within the market.
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• Progressive and supports autonomy. Dedication to personal development
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• Exciting and fun consumer brand.
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We are looking for a highly analytical and commercially minded individual who can transform Digital data into meaningful insights that support growth and improve marketing performance.

This role will be responsible for analysing marketing & digital activity across multiple channels, creating impactful reporting solutions, and developing dashboards that enable better decision-making across the business.

You will play a key role in helping the Marketing team understand performance, identify opportunities for optimisation, and use data to shape future strategy.

Marketing Data Analysis & Insight

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• Conduct detailed analysis across marketing channels to understand performance trends, identify key drivers, and highlight opportunities for improvement.
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• Analyse customer journeys, conversion performance, and key commercial metrics including ROAS, CAC,and LTV.
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• Support experimentation strategies through analysis of A/B testing results and measuring incremental impact.
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• Provide flexible, ad hoc analysis to support wider commercial and business decisions.
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Reporting, Dashboards & Data Visualisation.

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• Create, manage, and enhance clear and effective dashboards, primarily using Power BI, to monitor key marketing metrics and business performance.
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• Translate complex data sets into accessible insights through dashboards, reporting packs, and presentations.
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• Deliver regular performance reporting (daily, weekly, and monthly) to key stakeholders.
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• Identify opportunities to improve reporting processes, automation, and scalability.
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Marketing Channel Performance & Commercial Impact

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• Develop a strong understanding of the role each marketing channel plays in driving business growth.
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• Assess channel performance, attribution, and overall contribution to commercial results.
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• Use data-led insights to support marketing investment decisions, budget planning, and forecasting.
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Ideal Candidate:

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• Strong analytical capability with the ability to interpret complex data and turn findings into clear, actionable recommendations.
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• Previous experience in marketing analytics, ideally within an eCommerce, digital, or performance marketing environment.
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• Ideally experience using Power BI, including dashboard development and data modelling.
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• Good understanding of digital marketing channels, measurement frameworks, and performance metrics.
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• Commercially aware with the ability to understand how marketing activity influences business growth.
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• Excellent problem-solving skills with strong attention to detail.
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• Comfortable managing multiple priorities and delivering within a fast-paced environment.
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• A collaborative approach with strong communication skills and the confidence to present insights to both technical and non-technical audiences.
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