Conversion Rate Optimisation Analyst

CRO Analyst (Conversion Rate Optimisation)Hours: Permanent , 38 hours per week - Monday to FridayLocation: Lytham St Annes, Lancashire?*Salary: £30,000 - £35,000 per annum (depending on experience) plus bonus and benefitsClose date: 23rd August 2026Interview dates: First Stage w/c 24th of August, Final Stage w/c 31st AugustWere excited to announce an opportunity to join our Beaverbrooks Digital and Brand Experience team as a Conversion Rate Optimisation (CRO) Analyst. This is a fantastic opportunity for someone with a passion for data, digital user experience, and a drive to thrive in the fast-paced world of eCommerce.As our CRO Analyst, you will work closely with the Trading Manager and the wider eCommerce/CRO team to support with the day-to-day coordination of our CRO initiatives, analysing test results and research data to uncover new opportunities for testing. Youll work across both of our websites to help create an industry-leading user experience, continuously identifying and implementing strategies to improve conversion rates.*We currently operate a hybrid working pattern with 3 days in our Lytham office and 2 days working from home. We find this balance works really well, giving colleagues flexibility whilst still benefiting from our friendly, collaborative office environment and the strong culture we build when working together in personMain ResponsibilitiesImplement an ever-evolving CRO workstream to deliver an increased conversion across the siteConduct analysis into user behaviour and communicate insights to the wider businessUse analysis such as user recordings, heatmaps and funnel visualisation to identify behaviour trends and test new ideas to our Design teamUse CRO metrics alongside business knowledge to prioritise insights in the testing scheduleCo-ordinate a test and learn cycle, constructing a robust design and implementation plan using our internal softwareCollaborate with the Product team on more complex tests that require developmentEngage in ongoing competitor analysis and market research to put our CRO channel in a market leading positionWorking with the CRO team to report back on the successes, or failures, of our testing whilst monitoring cumulative ROIProduce quarterly reports on ROI for CRO channelAbout?BeaverbrooksEstablished in 1919, we have 80 locations across the UK. We have 57 Beaverbrooks stores and 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling and Tudor.Were?a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things.Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community.As a company ?were?true to our word. When we say?were?going to do something, we go all out to do it. And every individual is truly valued.The awards?weve?been given as an employer speak volumes about what?its?like to work here, some of which are:Retail's No 1 Best Company to Work For - Best Companies 2025Accredited as an Outstanding Company to Work For - Best Companies 2025'Employer of the Year 2026 - The UK Jewellery AwardsAmazing benefits for amazing peopleThey say you get out what you put in. And, at Beaverbrooks, our people put in so much.In return, just some of the benefits we offer include:Office profit share bonusEnjoy 33 days holiday including bank holidaysPlus, an extra paid day off for your birthday because its your day and we think it should be celebratedHoliday entitlement grows further every five years , recognising your long serviceGenerous colleague discounts , including for family and friendsWellbeing support and employee & family counselling with the Retail TrustContributory pension and life assuranceEnhanced maternity and paternity packages , plus a return-to-work bonusCharity initiatives to help you support causes close to your heartThe Ideal CandidateESSENTIAL SKILLSAbility to demonstrate the values and behaviours of The Beaverbrooks WayA passion for eCommerce, CRO and UXSkilled at working with ContentSquare, AB Tasty or other CRO toolsKeen eye for detailHold user experience in the highest regardAble to meet deadlines in a fast-paced, reactive environmentExperience using PowerPoint to present resultsDESIRABLE SKILLSGood understanding of SEOExperience using Monday. com or other project planning softwareData and reporting experience with Google Analytics, Excel or other analysis toolsBeaverbrooks?- the hallmark of amazing peopleTPBN1_UKTJ