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Posted 08 August, 2026

Freelance Senior Copywriter

Pink Giraffe
City of London, ENG, GB Full Time

Job Description

Freelance Copywriter - London (Hybrid) - Advertising Agency

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Do you have an exceptional background as a freelance copywriter, who has worked for a broad mix of marketing, advertising or creative agencies?

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Do you ooze versatility, having worked across both long and short form copy, across varying formats?

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Do you have exposure writing for big-brands and household names?

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If you answered "yes" we want to speak to you today.

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What are we looking for?

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We're looking for a freelance copywriting superstar who lives and breathes it! From writing blogs, social posts, thought-leadership pieces, web copy, white-papers, you name it, we do it! (This is a truly varied copywriting role)

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This is not a role for someone who delegates the "doing". You'll be deeply involved in the work itself, working closely with wider creatives, strategists and the client-facing team. With a natural ability for mastering a brand tone of voice, an exceptional eye for detail and quality assurance, you are the type of person who can take full ownership of copy projects fully end-to-end.

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What you’ll be doing?

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You will work across a very broad client-base; whether its B2B or B2C, or with FMCG, Technology, Health, Retail or other clients... (we work across all sectors)

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Responsibilities & Duties

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• Take full-ownership of high-priority campaigns.

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• Video Scripting for social and web, thinking of the "hook" required for online social media success with the gravitas required for client messaging.

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• Act as a trusted advisor for approach to creative campaigns, aligning copy and imagery for succinct and clear messaging.

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• Superb attention to detail with exceptional quality assurance, setting the benchmark for copy within the unit.

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Ability Essential

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• Significant experience in a senior copywriting or editorial role within marketing, advertising, or creative agencies.

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• Solid understanding of how copy mechanics change across social platforms— knowing why a script works for one platform and not another.

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• An ability to take complex information and simplify it, finding ways to engage audiences through emotive storytelling.

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• Excellent strategic thinking, understanding not just the writing, but in asking what we should be writing and why, ensuring content aligns with broader strategic goals (rebuilding trust).

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• Experience managing external resource / agency support.

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If you are keen to apply for this role please also ensure there is a portfolio link to your copywriting work.