Ecommerce Director

Role: Ecommerce Director

Location: Hybrid - UK with regular travel to HQ in the south of England

Reporting to: CEO

The Opportunity:

We are seeking an exceptional and commercially astute Global Ecommerce Director to lead and significantly scale the direct-to-consumer (DTC) ecommerce business for a high-growth brand backed by Growth Partner.

This is a pivotal leadership role in an exciting investor-backed business responsible for defining and executing the global ecommerce strategy, driving aggressive revenue growth, enhancing customer experience, and expanding the brand's digital footprint across all key markets.

Key Responsibilities:

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• Own the global ecommerce strategy, roadmap and budget, driving growth in conversion rate, AOV, customer lifetime value and overall customer experience across all regions.
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• Lead trading performance, working closely with merchandising and brand teams to hit calendar and budget targets.
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• Build, lead and mentor a high-performing global ecommerce team spanning performance marketing, UX/UI, content and ecommerce operations.
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• Optimise performance marketing across paid and organic channels (PPC, SEO, social, affiliates, email, SMS) to maximise ROI and acquisition efficiency, in close partnership with the brand team.
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• Champion a customer-centric approach to site experience, personalisation, retention, loyalty and CRM.
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• Use data, A/B testing and analytics to guide decisions, and present insights and recommendations to the executive team.
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• Lead the strategic development of the ecommerce platform (currently Shopify Plus) and its wider app/technology ecosystem.
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• Collaborate cross-functionally with product, brand, merchandising and operations teams, including forecasting, inventory planning and new product launches.
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What You'll Bring:

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• 10+ years of progressive experience in ecommerce, with at least 3-5 years in a senior leadership role (Head of Ecommerce, Ecommerce Director) specifically within a DTC retail or lifestyle brand.
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• Proven track record of significantly scaling global ecommerce revenue and profitability.
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• Deep expertise in Shopify Plus and its ecosystem is highly desirable.
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• Strong understanding of global market dynamics, cultural nuances, and international shipping/logistics.
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• Exceptional leadership and team management skills, with experience building and motivating high-performing teams.
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• Expertise in performance marketing channels (paid search, paid social, SEO, email marketing) and a strong understanding of customer acquisition and retention strategies.
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• A natural commercial acumen with a focus on ROI and business growth.
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• Excellent communication, presentation, and interpersonal skills.
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• Data-driven mindset with strong analytical skills and the ability to translate complex data into actionable insights.
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• Proactive, agile, and adaptable, thriving in a fast-paced, entrepreneurial environment.
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What's on Offer:

In addition to a competitive salary it includes:

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• A culture of empowerment, freedom, flexibility, and trust.
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• Annual Leave: 25 days plus bank holidays + a day for your birthday.
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• Very generous staff discount and friends and family discount.
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• Private Medical Insurance for your and your dependants.
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• Enhanced pension contributions.
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• Annual Volunteering Day to support causes that matter to you.
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