Copywriter

Job role profile

Job Title: Copywriter

Location: Welwyn Garden City (Hybrid)

Client: Tesco

Reports to: Digital Design Lead

Contract length: 8 weeks

Role overview

The Copywriter supports Tesco Creative Studio by creating compelling, customer-focused content for the F&F Clothing & Home business. You'll help bring campaigns, promotions and brand activity to life through engaging copy across digital, social, CRM, print and in-store channels.

Working closely with designers, marketers and creative teams, you'll ensure every piece of communication is on-brand, customer-centric and aligned to Tesco's tone of voice.

Key Responsibilities

Creative Development

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• Write engaging copy for F&F Clothing & Home campaigns across multiple customer touchpoints.
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• Develop headlines, campaign messaging, product-focused content and customer communications.
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• Adapt copy for different formats and audiences while maintaining a consistent brand voice.
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• Contribute creative ideas and concepts that support campaign objectives and customer engagement.
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Content Creation & Delivery

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• Create copy across digital, email, social, website, print and in-store channels.
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• Translate briefs into clear, compelling and commercially effective communications.
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• Ensure all copy is accurate, on-brand and delivered to agreed deadlines.
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• Support content updates, campaign rollouts and seasonal activity across the F&F portfolio.
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Collaboration & Stakeholder Management

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• Partner closely with designers, artworkers and marketing teams to develop integrated creative solutions.
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• Present ideas and respond positively to feedback from stakeholders.
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• Build strong working relationships across the Creative Studio and wider business.
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• Support a collaborative team culture that encourages creativity and continuous improvement.
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Skills & experience

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• 2-3 years' experience in an agency or in-house copywriting role.
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• Strong portfolio demonstrating creative thinking, copy craft and tone of voice expertise.
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• Experience writing across multiple channels, including digital, social, CRM and print.
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• Ability to translate complex briefs into simple, engaging customer communications.
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• Excellent attention to detail and proofreading skills.
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• Strong stakeholder management and communication skills.
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• Ability to manage multiple projects and work effectively in a fast-paced environment.
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You'll succeed if you...

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• Have a natural flair for storytelling and creative thinking.
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• Can adapt your writing style for different audiences and channels.
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• Balance creativity with commercial objectives.
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• Enjoy collaborating with designers, marketers and other creatives.
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• Take ownership of your work and consistently deliver high-quality content.
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As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.