Product Marketing & Technical Business Development Director

Description: \n

JOB SUMMARY

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The Product Marketing & Technical Business Development Director is responsible for driving revenue growth,

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market expansion, and customer adoption across Gel-Pak's product portfolio. This position provides strategic

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leadership for technical marketing and business development activities, combining market insight with direct

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engagement with customers, distributors, and design engineers.

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The role develops and executes go-to-market strategies, supports design-win initiatives, and translates

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customer and market requirements into product, application, and marketing strategies that accelerate

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growth. Working closely with engineering, sales, and operations, the Director identifies emerging market

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opportunities, influences product development priorities, and delivers measurable business results through

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increased market penetration, customer acquisition, and revenue growth.

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ESSENTIAL DUTIES AND RESPONSIBILITIES

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Essential duties and responsibilities include, but are not limited to, the following:

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• Partner with the Vice President of Sales and Marketing to develop the annual product line budget and

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product-level forecasts. Establish and achieve annual design-win expansion targets, including new qualified

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designs, sample-to-production conversion rates, and related forecasted revenue. Own annual new

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revenue targets and track performance against quarterly and fiscal year goals.

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• Own positioning, messaging, and go-to-market plans for new product launches, ensuring alignment with

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target markets such as semiconductors, MEMS, optics, and medical device manufacturers. Provide

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engineering with all technical details and application notes needed for new product launch and sampling.

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• Build and maintain competitive intelligence on packaging alternatives to sharpen Gel-Pak's value

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proposition and differentiate against substitute solutions.

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• Engage directly with sales and their key customer design engineers, procurement teams, and OEM

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customers to understand technical packaging requirements and qualify new design-win opportunities.

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• Partner with R&D, Quality, and Operations to prioritize the new product roadmap based on market

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demand signals and customer feedback from field engagement.

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• Build financial models and business cases for new product introductions, including pricing strategy, margin

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targets, and break-even timelines.

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• Report new product revenue contribution to overall company growth in quarterly business reviews with

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executive leadership on performance plan identifying successes and gaps in performance. Maintain

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quarterly fiscal performance updates covering design-win pipeline value, new product revenue

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attainment, and market share gains for NPI.

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• Work in partnership with engineering to train Gel Pak's sales team and distributor sales teams on technical

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product positioning and application use cases to improve lead qualification and close rates.

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• Performs other duties or responsibilities assigned over the course of employment.

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ACCOUNTABILITIES

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Supervisory

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None

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Fiscal

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Accountable for annual new product introduction (NPI) and product family revenue budgets, including

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revenue targets and forecasting.

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Requirements: \n

ESSENTIAL EDUCATION AND TRAINING REQUIREMENTS

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• Bachelor's degree in Materials Science, Chemical Engineering, Business, or a related technical field, or an

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equivalent combination of education, training, and relevant experience.

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• Typically requires 8+ years of progressive experience in marketing, technical sales, or business

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development within semiconductor packaging, electronic component handling, or specialty materials

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industries, or equivalent relevant experience.

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• Proven success in developing and launching new products, including building business cases, pricing

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models, and go-to-market strategies that delivered measurable revenue growth.

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• Experience managing distributor and channel partner relationships to expand market reach and drive sellthrough.

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• History of leading cross-functional teams (engineering, sales, operations) without direct authority to

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achieve fiscal targets

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• Ability to engage credibly with design engineers and technical procurement teams to translate application

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requirements into product and marketing strategy.

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• Demonstrates initiative, sound judgment, and the ability to operate effectively in a collaborative, lean

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team environment.

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• Ability to travel domestically and internationally, typically 15-30%, for customer visits, trade shows, and

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distributor engagement, with or without reasonable accommodation.

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• Prior experience specifically in device handling, packaging, or carrier tray solutions for semiconductors,

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optics, or MEMS applications.

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• Ability to work remotely in a hybrid/remote environment.

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Compensation details: 00 Yearly Salary

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PI27a8f046b78c-6862