Digital Marketing Analyst

Job Title: Digital Marketing Analyst

Location: Dallas, TX

Salary: $85,000 - $95,000 per year

Join a growing hospitality organization built on a genuine passion for guest experience and a commitment to excellence across every property in its portfolio. This is a team-driven culture where collaboration, curiosity, and accountability are valued at every level, and where leadership actively invests in the people who help drive results. Team members here are trusted to bring ideas to the table, supported in their professional growth, and recognized for the impact their work has on the business. It's an organization that moves with purpose, values data-informed decision-making, and understands that strong performance starts with a strong team.

As Digital Marketing Analyst in Dallas, TX, you will play a central role in shaping how the organization understands and improves its digital presence across the guest journey, from first discovery to repeat visits.

Job Qualifications:

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field (or equivalent practical experience)
• 2-5+ years of experience in digital marketing analytics, preferably within hospitality or another consumer-facing industry
• Proficiency with Google Analytics (GA4), Google Ads, Google Tag Manager, and Google Search Console
• Strong understanding of AI platforms and their application to streamlining processes and improving operational efficiency
• Experience with social media advertising platforms (Meta Ads Manager, etc.) and email marketing platforms
• Strong Excel/spreadsheet skills; willingness to research and recommend data visualization tools is a plus
• Familiarity with hospitality-specific systems such as Triple Seat, OpenTable, extranets, or Toast
• Strong analytical and problem-solving skills, with the ability to translate data into clear business recommendations
• Excellent written and verbal communication skills, with the ability to present to non-technical audiences
• Detail-oriented, with strong project management and organizational skills
• Ability to work cross-functionally with marketing, operations, and leadership teams
• Preferred: Knowledge of hospitality industry trends, guest behavior, and digital booking best practices
• Preferred: Google Analytics or Google Ads certification
• Preferred: Experience working across a multi-property or multi-brand portfolio

Job Responsibilities:

As the Digital Marketing Analyst based in Dallas, TX, you will:

• Track, analyze, and report on performance across digital channels, including website traffic, paid search/social, email marketing, and SEO
• Build and maintain recurring dashboards and reports, including weekly and monthly performance summaries, campaign ROI, and booking funnel conversion, for leadership review
• Monitor key hospitality metrics, such as Revenue Per Available Room (RevPAR), direct booking conversion rate, cost per acquisition, and channel mix, translating findings into clear recommendations
• Partner with leadership to plan, execute, and optimize digital campaigns across properties, using data to guide budget allocation and targeting
• Conduct A/B and multivariate testing on website content, landing pages, and email campaigns to improve conversion rates and ensure compliance
• Analyze guest behavior and segmentation data to support personalized marketing and loyalty initiatives
• Maintain and troubleshoot analytics tools and tracking implementation, including Google Analytics, tag management, and UTM structure, to ensure data accuracy
• Benchmark performance against competitor properties and industry trends within the hospitality sector
• Collaborate with leadership to align digital marketing efforts with pricing and demand strategy
• Present findings and recommendations clearly to non-technical stakeholders, including Property General Managers and executive leadership
• Stay current on digital marketing trends, platform updates, and best practices specific to hospitality

Company Benefits:

• Competitive salary within the $85,000-$95,000 range
• Opportunity to work directly with senior leadership and influence strategy across a multi-property portfolio
• Collaborative, growth-oriented culture that invests in its people
• Exposure to the full scope of hospitality digital marketing, from guest acquisition through loyalty

This Digital Marketing Analyst role in Dallas, TX offers a strong opportunity for a data-driven marketer who wants to see their work translate directly into bookings, revenue, and brand growth. If you're ready to bring analytical rigor and hospitality insight to a team that values both, this position is worth a closer look.

If you are interested in this Digital Marketing Analyst opportunity in Dallas, TX, please send your resume to Don Hutcheson

Gecko Hospitality, named to Forbes' list of America’s Best Recruiting Firms for the last 7 years, offers the largest selection of restaurant, catering, grocery, corporate dining, senior living, healthcare food service, K-12 food service, and higher education food service positions. Our hospitality-exclusive team covers all 50 states, Canada, UK, and Ireland and offers professional placement services with over 120 dedicated hospitality experts.

With Gecko's extensive list of hospitality recruiter services, we get you and your resume in front of the hospitality industry's leading decision makers! Better yet, Gecko has exceptional national, regional, and local relationships and is well-respected in the hospitality industry for enhancing hospitality careers.

Our national network consists of 80 regional offices driven to meet the needs of the hospitality industry. From fast food to fine dining, Gecko recruit’s management positions for all facets of the hospitality industry. Gecko boasts generations of hospitality recruiting experience, consisting of over 1,900 collective years, that furthers the careers of those seeking professional management positions. Contact us today and we will get you in touch with one of our experts to discuss your opportunities.