Marketing Manager

Marketing Manager

London Hybrid (4 days in office)

Salary: up to £50,000 + 20% Bonus

The company:

Our client is an established, well-backed organisation forming a division around two premium event launches with significant growth potential.

The role:

They are looking for a Marketing Manager for two brand-new event launches from the ground up. This is a hands-on, highly visible role covering brand, campaigns and strategy, with genuine ownership of both launches from day one.

Key Responsibilities:

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• Own and deliver the end-to-end marketing strategy for two brand-new launches including planning, budgeting and reporting on integrated, multi-channel campaigns against commercial and acquisition targets
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• Build two brands from the ground up, creating a consistent identity, tone of voice and proposition.
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• Oversee website development, content and user journeys to maximise conversion, registrations and enquiries
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• Drive customer acquisition across paid search, paid social, display and SEO, using audience segmentation and performance data to continually improve ROI
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• Grow social and digital channels to build engaged, brand-aligned communities
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• Partner closely with sales and content teams to keep marketing aligned with wider commercial goals
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• Manage and develop a Marketing Executive
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Requirements:

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• Proven experience in B2B events marketing, ideally including brand, campaign or product launches
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• Strong knowledge of digital marketing channels including email, website, PPC, SEO, paid social and content
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• Experience managing website development, optimisation and user journeys
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• Strong copywriting and communication skills across multiple marketing channels
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• Highly organised, with the ability to manage multiple campaigns and deadlines at once
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• Entrepreneurial and comfortable building something from scratch in a fast-paced, evolving environment
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This is a rare opportunity to build two brand-new launches from the ground up, with genuine ownership, significant growth potential and real scope for career progression as the portfolio scales.