CRO Analyst

CRO Analyst

Lancashire (Hybrid, 3 days in office)

Up to £40,000 + Bonus + Benefits

If you're passionate about conversion rate optimisation, digital customer experience, and using data to shape commercial decisions, this is an excellent opportunity to join a well-established eCommerce business. You'll play a key role in driving online performance, influencing website improvements, and helping deliver a best-in-class customer journey through testing, insight, and experimentation.

The Company

This organisation is a recognised UK retail brand with a strong digital presence and a continued focus on enhancing the online customer experience. They invest heavily in their eCommerce capabilities and place data-driven decision making at the heart of their digital strategy. You'll join a collaborative team where experimentation, innovation, and continuous improvement are actively encouraged. The business offers an inclusive culture, strong leadership, and clear opportunities for career development.

The Role

As a CRO Analyst, you will support and deliver conversion rate optimisation initiatives across key digital platforms.

Responsibilities include:

\n
• Analysing customer behaviour to identify opportunities to improve conversion and user experience
\n
• Using tools such as heatmaps, session recordings, funnel analysis, and user research to generate actionable insights
\n
• Designing, coordinating, and evaluating A/B tests and other experimentation programmes
\n
• Prioritising optimisation opportunities based on commercial impact and customer insight
\n
• Working closely with Trading, Product, Design, and Digital teams to implement improvements
\n
• Monitoring performance, measuring ROI, and reporting on testing outcomes
\n
• Conducting competitor analysis and market research to support optimisation strategies
\n
• Contributing to the ongoing development of a mature test-and-learn culture
\n

Your Skills & Experience

\n
• Strong commercial experience within CRO, eCommerce analytics, or digital optimisation
\n
• Hands-on experience with CRO platforms such as Contentsquare, AB Tasty, or similar tools
\n
• Understanding of customer journey analysis, UX principles, and online user behaviour
\n
• Comfortable interpreting data and translating findings into business recommendations
\n
• Experience presenting insights and test results to stakeholders
\n
• Excellent attention to detail and strong organisational skills
\n
• Ability to manage multiple priorities in a fast-moving digital environment
\n

Desirable:

\n
• Experience with Google Analytics, Excel, or other web analytics tools
\n
• Understanding of SEO principles
\n
• Familiarity with project management tools such as Monday.com
\n

What They Offer

\n
• Salary up to £40,000
\n
• Performance-related bonus
\n
• Hybrid working model
\n
• Generous annual leave allowance
\n
• Pension and life assurance
\n
• Employee wellbeing support
\n
• Staff discounts and additional lifestyle benefits
\n
• Ongoing learning and development opportunities
\n
• Clear progression within a growing digital function
\n

How to Apply

If you're looking to develop your career as a CRO Analyst within a data-driven eCommerce environment, apply today to find out more