General Manager

Company DescriptionLead a High-Performing Club. Drive Results. Develop People.At Everlast Gyms, we're building market-leading fitness clubs powered by exceptional people.As a General Manager, you'll take full ownership of your club's performance, leading across sales, service, operations and people development. You'll create an environment where colleagues thrive, members achieve their goals and commercial results follow.This is a hands-on leadership role where you'll lead from the front, inspire high-performing teams and deliver an outstanding member experience while driving sustainable business growth.Reporting into the Area Manager, you'll be accountable for every aspect of club performance, from membership growth and profitability to operational excellence and colleague development.Why Join Everlast Gyms?Free Everlast Gyms membership20% colleague discount across all Frasers Group brandsMonthly recognition through Everlast Champions and Frasers Champion programmesFunded qualifications including Level 3 and Level 5 Management & LeadershipOngoing leadership, commercial and fitness product developmentOpportunities to expand your fitness knowledge and deliver PT or Group Training sessionsClear progression opportunities within a growing national businessBe part of a high-performance culture that rewards ambition, ownership and resultsJob DescriptionThe RoleAs General Manager, you'll be responsible for the overall performance and day-to-day operation of your club.You'll lead a team focused on delivering exceptional member experiences, commercial success and operational excellence while creating a culture built on accountability, development and continuous improvement.Lead & Develop High-Performing TeamsRecruit, develop and retain talented colleagues across all areas of the clubCreate a culture of accountability, engagement and high performanceDeliver regular coaching, development and performance conversationsSupport succession planning and career progression within your teamLead by example through visibility, professionalism and energyDrive Commercial PerformanceOwn club performance across memberships, retention, secondary spend and profitabilityDeliver sustainable membership growth through strong sales leadershipMonitor KPIs and identify opportunities to improve performanceSupport the delivery of local marketing and member acquisition initiativesTake ownership of revenue growth and commercial decision-makingDeliver Outstanding Member ExperiencesCreate a welcoming, engaging and inclusive environment for every memberEnsure consistent delivery of Everlast Gyms' member experience standardsBuild a culture that puts members at the centre of every decisionDrive member satisfaction, engagement and retentionLead by example on the gym floor and within the clubOperational ExcellenceOversee all daily, weekly and monthly operational processesEnsure company standards are maintained across every area of the clubDrive exceptional presentation, cleanliness and safety standardsEnsure company initiatives, programmes and campaigns are delivered successfullyMaintain effective cost control and operational efficiencyCompliance & Health & SafetyTake responsibility for Health & Safety and regulatory complianceEnsure all company policies and procedures are followedOversee pool plant operations where applicableManage risk effectively while maintaining a safe environment for members and colleaguesQualificationsWhat We're Looking ForEssentialMinimum one year's management experience within the fitness, leisure, hospitality or retail sectorsProven experience leading and developing successful teamsStrong commercial awareness with a track record of achieving business targetsExcellent communication and leadership skillsPassion for delivering outstanding customer experiencesAbility to analyse performance data and drive improvementsPositive, resilient and solutions-focused mindsetFlexible to work evenings, weekends and Bank Holidays when requiredDesirableExperience within a fitness or leisure environmentLevel 2 Fitness QualificationUnderstanding of membership sales, retention and club operationsPool plant and Health & Safety experienceAdditional InformationEverlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.We're committed to creating world-class fitness environments whilst investing in our people, products and facilities. This is an opportunity to lead a business, develop exceptional talent and make a real impact within a growing national fitness brand.To succeed with us, you'll embody our principles:Think Without LimitsChallenge convention, identify opportunities and continuously raise standards.Own It and Back YourselfTake responsibility, drive performance and lead with confidence.Be RelevantCreate meaningful experiences for members, colleagues and communities.SummaryType: Full-timeFunction: OtherExperience level: Mid-Senior LevelIndustry: Health, Wellness And Fitness