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Posted 12 August, 2026

Head of Sales

Oscar Associates (UK) Limited
Chester, ENG, GB Full Time

Job Description

Head of Sales / Sales ManagerSignage Industry | Basic £50,000-£60,000 + £25,000-£30,000 OTECOMPANY OVERVIEWOur client is a well-established and growing name in the signage industry, working across both static and digital signage projects for clients spanning a wide range of sectors. As the business continues to expand, they are looking to strengthen their commercial leadership with the appointment of a Head of Sales / Sales Manager.THE ROLEThis is a genuine leadership opportunity for an experienced signage sales professional to take ownership of the commercial function. You will manage and develop a team of two salespeople, working above them to set direction, drive performance and win new business, while also playing a hands-on role in growing key accounts.A key focus of the role will be growing the company's presence in the public sector, particularly with hospitals, universities and colleges, so experience selling into these environments would be a strong advantage.KEY RESPONSIBILITIESLead, manage and motivate a team of two salespeople, setting targets and supporting their developmentDrive new business development across both static and digital signageBuild and maintain a strong client base, managing relationships from first contact through to contract negotiation and deliveryIdentify and pursue opportunities within the public sector, including hospitals, universities and collegesNegotiate deals ranging from £10,000-£50,000 (static signage) up to £25,000-£200,000 (digital signage)Work closely with senior leadership to shape and deliver the company's overall sales strategyRepresent the business at client meetings and site visits, requiring regular travelWHAT WE'RE LOOKING FOREssential: proven experience within the signage industry, ideally covering both digital and static signageA strong track record in business development and winning new businessConfident, experienced negotiator, comfortable managing high-value dealsStrong leadership qualities with the ability to manage and develop a small teamAn existing client base within the signage sector is highly desirablePublic sector sales experience (hospitals, universities, colleges) is beneficial but not essentialPACKAGE & WORKING ARRANGEMENTSBasic Salary: £50,000 - £60,000OTE: £25,000 - £30,000Commission: 3-5% of marginDeal Sizes: Static £10,000-£50,000 | Digital £25,000-£200,000Working Pattern: 2 days per week in the office, plus travel for client meetings and site visitsTeam: Manages a team of 2, reporting into senior leadershipWHY APPLY?This is an opportunity to step into a genuine leadership role within a growing signage business, with real influence over commercial strategy, strong earning potential and the chance to help shape the company's move into new, high-value public sector markets.Oscar Associates (UK) Limited is acting as an Employment Agency in relation to this vacancy.To understand more about what we do with your data please review our privacy policy in the privacy section of the Oscar website.TPBN1_UKTJ