Product Led Growth Lead (PE-backed, scale-up B2B technology business)

Our client is looking for a Product-Led Growth (PLG) Lead to build and scale a high-impact growth engine that turns product usage into accelerated revenue and adoption. This is a rare opportunity to establish PLG as a core growth pillar and shape how users discover, adopt, and expand within their products.

What you’d be doing

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• Own and scale the PLG strategy – define growth levers, success metrics, and a clear roadmap that makes product usage a primary driver of revenue.
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• Drive acquisition through product experiences – design seamless self-serve journeys (e.g. onboarding, trials, freemium models, referrals) to attract and convert new users.
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• Accelerate activation and adoption – identify friction, optimise onboarding, and help users quickly reach their “aha moment” through continuous experimentation.
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• Build expansion and monetisation loops – translate engagement into revenue via upgrades, usage triggers, and scalable in-product growth mechanisms.
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• Run a high-velocity experimentation programme – lead structured A/B testing and data-driven optimisation across product, pricing, and user journeys.
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• Align teams around growth – partner closely with Product, Marketing, and Sales to generate product-qualified leads and optimise conversion.
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What they’re looking for

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• Proven experience (typically 5–10+ years) in growth, product growth, PLG, or product strategy roles within high-growth technology environments.
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• Strong analytical mindset with the ability to translate data into actionable insights and experiments.
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• Deep understanding of user journeys, funnels, and growth loops, with a hands-on approach to execution.
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• A collaborative leader who can align cross-functional teams and move quickly from idea to impact.
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What success looks like

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• Launching a scalable, repeatable PLG engine that drives acquisition and expansion
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• Increasing activation, engagement, and product adoption
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• Generating high-quality product-qualified pipeline
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• Establishing sustainable growth loops that fuel long-term revenue
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