Head of Growth Marketing

About SpendeskSpendesk is a profitable, fast-growing spend management platform pioneering the future of company spend. We're building a world-class GTM organisation and entering our next ambitious growth phase across Europe.About the roleAs Head of Growth Marketing, you'll report to the VP of Marketing and own the full growth marketing function — from paid acquisition and lifecycle to website, experimentation, and marketing ops. You'll lead a team of marketers and growth engineers, acting as a senior GTM leader with deep technical expertise, strong commercial instincts, and the executive presence to represent growth at the highest levels of the organisation.What you'll ownAcquisition & Pipeline GrowthOwn the end-to-end demand generation engine, driving pipeline and revenue growth across key European markets. Develop a diversified channel strategy across paid social, paid search, and more — continuously optimising mix based on unit economics and ROI.Performance MarketingLead and scale paid media channels (paid social, paid search) with a structured test-and-learn framework, maintaining CAC within agreed thresholds.Website & ExperimentationOwn website performance and a CRO roadmap across UX, messaging, and technical performance — championing a culture of rigorous A/B testing and experimentation across the GTM org.Lifecycle & NurtureDesign and run nurture programmes to drive both funnel conversionGrowth Engineering & Marketing TechnologyLead our growth engineering capability and own the martech stack — including data infrastructure, attribution, and AI-powered automation. Ensure all activity has clear tracking and measurement in place.Marketing Ops & ReportingOwn marketing operations end-to-end — CRM hygiene, lead routing, attribution, and sales handovers. Build a single source of truth for growth reporting trusted by the VP Marketing, CEO, and leadership team.Leadership & GTM CollaborationBuild, lead, and develop a high-performing team of marketers and growth engineers. Act as a key GTM leader — working closely with Sales, Product Marketing, and RevOps, and representing growth at executive level with clarity and commercial conviction.Your impact (key metrics)Inbound pipeline volume and qualityMarketing-attributed revenue and ROI by channelMarketing blended & paid CACWebsite conversion ratesExperimentation velocityWho we're looking forTechnically deep, commercially sharpYou understand how systems, data flows, and tooling work. You can architect attribution from scratch, hold your own with engineers, and make smart martech decisions — paired with strong commercial instincts and a clear ability to connect marketing to business outcomes.Leadership & coaching credentials: 8+ years in growth or performance marketing in B2B SaaS, with a clear track record of scaling demand gen engines and developing high-performing teams.Executive presence and communicationCredible and clear in a room with senior leaders. You translate complex data into compelling narratives, make a case for investment, and understand what it means to be a strategic partner, not just a function head.Scientific and rigorousYou build structured experimentation and prioritisation frameworks, with deep expertise in analytics and attribution. You run on data, not gut feel.Martech & growth stack expertiseDemonstrated expertise across marketing automation, CRM, paid media, analytics tooling, AI-powered workflows, and data infrastructure.A collaborative GTM playerYou've worked in tight partnership with Sales, Product Marketing, and RevOps. You design lead handovers and pipeline accountability that make the whole GTM machine run better.About the processHR ScreeningHiring Manager InterviewCase StudyChat with the CEOAbout Our BenefitsOur culture is built on trust, empowerment, and growth — with benefits to match!Flexible on-site and remote policyLunch 60% funded by Spendesk (Swile Card)Alan Premium health insuranceA Gymlib pass to let off steam after a productive day at workAccess to Moka.care for emotional and mental health wellbeingLatest Apple equipmentGreat office snacks to fuel your dayA positive team to work with daily!Diversity & InclusionAt Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.