Senior Analyst, Ad Strategy

What You'll Work On International Ads Strategy Support Support strategic analysis across international markets, reflecting differences in market maturity, regulation, and advertiser sophistication. Develop comparative views, market frameworks, and structured analyses to inform global vs local decisions. Support ongoing product prioritisation tied with the sales planning process. Executive Communication Produce clear, concise, executive‑ready decks and documents to support leadership discussions. Turn complex analysis into structured narratives with clear takeaways. Support ad‑hoc strategy deep dives as needed. Programmatic & Ad Ecosystem Insight Apply a strong understanding of programmatic advertising and ad tech ecosystems to inform strategy work. Translate ecosystem knowledge into implications for ad product and monetisation strategy. What We're Looking For 3-5+ years' experience in advertising environments - e.g. ad revenue strategy, ad tech, ad strategy or programmatic. Background in consulting, strategy, analytics, or similarly structured problem‑solving roles is highly desirable. Comfort working with and analysing data sets including AI tools. Exposure to targeting, measurement, audience strategy, or ads data enablement. Experience working with international or multi‑market contexts is a plus. Direct experience within the advertising ecosystem (publisher, platform, ad tech, agency, or advertiser) strongly preferred. Strong analytical and problem‑solving skills. Comfort working with ambiguity and bringing structure to complex questions. Strong written and visual communication skills, particularly for senior audiences. Collaborative working style with product, data, and commercial teams. Pragmatic, impact‑focused mindset. Bachelor's degree or higher. GCS is acting as an Employment Agency in relation to this vacancy