Social Media Executive

This is a hybrid role with a minimum of three days in the office per week.At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.We're looking for a Social Media Executive to join us on that journey. This role is about more than just day-to-day responsibilities, it's about shaping how we inspire our customers, support our stores, and grow our community of adventurers.We've officially made the move to our new office in the heart of Swindon and couldn't be more excited. Our brand-new sustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.About usWe believe life's better when it's lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.At our head office, every role helps make those adventures possible. Whether it's shaping our systems, supporting our teams or driving key initiatives, you'll play a vital part in helping people get outside and explore more.We're part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.Whether it's your first step or your next move, you'll find opportunities to learn, grow, and be part of something bigger.What you'll be doingThis role is responsible for day-to-day execution of our social media strategy to increase brand awareness and engage our organic community across our three brands: Cotswold Outdoor, Runners Need and Snow+Rock. This role will also work across our social-first influencer and brand ambassador programs to drive meaningful, authentic relationships with ambassadors, helping us shape integrated activation plans to reach our target audiences.Delivering both planned content and reactive responses to topics and relevant trending posts. Platforms include Instagram, Facebook, Strava, TikTok, X, and YouTube.Plan, brief and, where required, create engaging social media content to support our social media accounts. Working with the broader social media team, marketing team and content team, develop creative and effective social media campaigns and content themes.Build a strong knowledge of our customers and audience, lead on tailoring messages and content to appeal and reach our target audience. Balance key themes for our social media channels including: our Brand USPs, Services, Seasonal campaigns, Supplier/Trade brands, Partners and social-first campaigns.Work together with our digital marketing team to strategically boost organic posts, in line with strategy and budgets.Manage planning, execution and delivery and reporting of influencer campaigns and ambassador relationships.Monitoring competitor activity and providing updates on key trends in social media and new initiatives.Setting and measuring against brand KPIs and optimising campaigns to deliver effective campaigns. Building and delivering reports, analysing performance and opportunities across social media.Other areas of responsibility include budget management, purchase orders, contract support, kit orders for social media purposes and events support (occasionally).We're looking for someone whoExperience delivering engaging social media content across multiple platforms including Instagram, Facebook, TikTok and YouTube to drive community engagement and customer acquisitionDemonstrate an understanding of different social content formats and channel-specific needsExperience managing ambassadors or influencers (desirable)Experience in the retail sector (desirable) Knowledge requiredExperience working in across consumers brands, either agency-side or inhouse (desirable)Experience managing multiple (different) brand channels, demonstrating understanding of applying different brand guidelines and TOV to reach target audiences (desirable)Experience working with creative teams, including writing briefs. (desirable)Knowledge and experience managing Strava communities (desirable)Experience of planning, writing and publishing social media content.Experience of managing and maintaining social media campaigns with proven success.The ability to create social video content from a mobile device using social media apps, such as Instagram Reels, TikTok, CapCut. Skills and qualificationsAbility to provide social media performance reporting and analysis. • Experience of social media analytics tools such as Meta Business Suite, Google Analytics.Creative thinkingWhat you'll get from usJoining our team means more than just getting paid a salary, it's about being part of a workplace that values you, your growth and your wellbeing.You'll enjoy:Starting salary of £28000 - £31000 with a yearly bonus of up to £XXHybrid working options to support your work-life balanceHoliday Buying Scheme - contract dependantElectric Vehicle Salary Sacrifice scheme - dependent on meeting eligibilityVolunteer day with a charity of your choice33 days holiday allowing you to recharge and explore the outdoorsStaff discounts of 40-60% across our full range of outdoor brandsSavings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hubEveryone's welcomeWe welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We're looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out.This advert may close early if we receive a high number of applications, so don't wait too long to apply.TPBN1_UKTJ