Head of Growth

Zenopa is supporting a fast-growing brand in the UK men's health and hair loss space, currently expanding into the UK market. We're looking for a dynamic and strategic Head of Growth to architect our customer acquisition and retention engine from the ground up. This is a brand new, high-impact leadership role with a clear mandate to scale the business and shape marketing strategy with real autonomy. The ideal candidate is analytical, energetic, and passionate about building growth systems within regulated, subscription-based health businesses.DutiesDevelop and execute comprehensive growth strategies to scale customer acquisition and retention across the UK market.Lead and grow a cross-functional team, with scope to build out the department further based on business needs.Oversee and optimise all paid and organic marketing channels, including Meta Ads, Google Ads, TikTok, SEO, and CRO.Manage landing page testing, affiliate and influencer marketing, and email/CRM strategy to drive engagement and retention.Analyse performance metrics and cohort data to measure campaign effectiveness and identify opportunities for improvement.Own subscription economics driving LTV, reducing churn, and improving retention across the customer base.Take full ownership of the growth P&L, balancing acquisition spend against revenue and retention goals.Collaborate closely with senior leadership to align growth strategy with company direction and expansion plans.Monitor industry trends, regulatory requirements, and competitor activity within the men's health and hair loss space to inform strategic decisions.Hire, lead, motivate, and develop a high-performing growth team, fostering a culture of accountability and continuous improvement.Skills5-6 years of experience in marketing/growth, ideally within men's hair loss, men's health, or wider DTC healthcare subscription businesses.Strong understanding of subscription economics, including CAC, LTV, LTV/CAC ratio, churn, and cohort analysis.Expertise across paid and organic channels: Meta Ads, Google Ads, TikTok, SEO, CRO, and landing page testing.Experience managing significant monthly ad budgets and driving profitable, scalable acquisition.Strong understanding of regulated product marketing and compliance.Proven track record of building and leading growth teams, not just executing campaigns.Data-driven mindset, with hands-on experience across multiple growth channels and analytics platforms.Positive, analytical, and motivated approach able to join, assess the gaps, and implement plans to hit revenue goals.Leadership experience is an advantage but not a dealbreaker.Comfortable working in a fast-moving, early-stage environment.Join us as our Head of Growth if you're ready to lead a growth engine at a pivotal stage of our journey! Bring your energy, expertise, and strategic vision to help us scale to £20-30M in annual revenue.Hybrid role currently based in London W1G, moving to a new office in Marylebone/Cavendish Street as the team grows. Up to 2 days working from home.TPBN1_UKTJ