UGC Manager

UGC & Influencer Marketing Specialist (Full-Time)About Us

We are a fast-growing e-commerce company with multiple direct-to-consumer brands, including:

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• Vortex Air
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• Tidal Rave Sports
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• IronLift
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• H2Oasis
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• An exciting new supplement brand
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Our business is built around high-performing Meta (Facebook & Instagram) advertising, and we're looking for an ambitious UGC & Influencer Marketing Specialist to help us produce a constant stream of engaging, high-converting content.

This is an excellent opportunity for someone who loves social media, understands what makes content go viral, and wants to play a key role in scaling multiple fast-growing brands.

The Role

Your primary responsibility will be sourcing, managing and coordinating content creators and influencers to produce high-quality user-generated content (UGC) that we use in paid advertising across Meta platforms.

You'll be responsible for taking a piece of content from idea through to final delivery, ensuring we always have fresh creatives ready to launch.

Key Responsibilities

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• Research and identify suitable UGC creators and influencers across TikTok, Instagram and other social platforms.
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• Find creators who genuinely match each brand's target audience.
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• Reach out to creators and build long-term relationships.
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• Negotiate pricing and usage rights.
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• Organise and manage creator collaborations from start to finish.
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• Secure advertising permissions and whitelisting where appropriate.
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• Write creative briefs and video scripts for creators.
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• Plan engaging concepts, hooks and storylines that are designed to convert into sales.
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• Ensure content is delivered on time and to a high standard.
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• Review submitted content and provide feedback where required.
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• Carry out light editing and optimisation of videos where necessary (adding captions, trimming clips, improving pacing, etc.).
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• Organise and maintain a library of creatives.
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• Work closely with our marketing team to ensure a continuous flow of new ad creatives across all brands.
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• Keep up to date with social media trends, viral formats and winning UGC styles.
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What We're Looking For

Essential:

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• Excellent communication and negotiation skills.
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• Highly organised with great attention to detail.
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• Strong understanding of TikTok, Instagram Reels and short-form video.
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• Ability to spot engaging creators and high-performing content.
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• Creative mindset with the ability to write compelling scripts and concepts.
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• Comfortable managing multiple creator relationships simultaneously.
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• Self-motivated and proactive.
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• Strong written English.
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Desirable:

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• Experience working with UGC creators or influencers.
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• Experience with Meta advertising creatives.
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• Basic video editing skills using software such as CapCut, Premiere Pro or similar.
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• Experience negotiating creator licensing and whitelisting.
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• Experience within an e-commerce brand.
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What Success Looks Like

You'll be responsible for ensuring we have a constant pipeline of fresh, engaging video creatives that can be tested in our Meta advertising campaigns.

Success in this role means:

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• Recruiting high-quality creators every week.
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• Producing a consistent volume of engaging UGC.
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• Building strong relationships with creators.
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• Securing whitelisting agreements where appropriate.
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• Delivering creative content that helps improve advertising performance and drive sales.
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Why Join Us?

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• We will provide a bonus commission scheme. For every winning AD you get into our Meta account that spends profitably you will get a certain percent commission on the spend.
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• Work with multiple exciting consumer brands.
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• Be part of a fast-growing e-commerce business.
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• Huge opportunity for progression as the company expands.
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• Creative, fast-paced working environment.
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• Work directly with an experienced marketing team that spends heavily on Meta advertising and is constantly testing new creative ideas.
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If you're passionate about social media, enjoy working with creators, and want to help build high-performing advertising campaigns that reach millions of people, we'd love to hear from you.